AirMedia Uses Smarter 802.11n Wi-Fi From Ruckus Wireless for Huge Digital Signage Network Throughout China
February 10 2009 - 8:00AM
PR Newswire (US)
China's Largest Digital Media Network Uses Smarter Wi-Fi to
Streamline its Business Model, Reliably Deliver HD Content to
Thousands of Digital Signs in Harsh RF Airport Environments
BEIJING, Feb. 10 /PRNewswire/ -- Ruckus Wireless(TM) today
announced that its ZoneFlex(TM) 802.11n Smart Wireless LAN products
and technology have been selected by AirMedia, Inc., (NASDAQ:AMCN),
as part of a large-scale digital advertising network serving over
50 airports throughout China. AirMedia operates the largest digital
media network in China with over 2,300 digital displays in airports
and contracts rights to operate digital TV screens in 52 airports
including 28 of the 30 largest airports in China. AirMedia needed a
more flexible and reliable alternative to connect thousands of
digital signs to remote servers that constantly deliver high
definition advertising content. With the popularity and dropping
cost of flat screen televisions, digital signage has become a
fast-growing application for Wi-Fi in public venues, hotels and
even enterprises where communications can be delivered in a more
compelling and flexible manner while easily updated and remotely
customized. Worldwide demand for digital signage continues to grow
as the market consumed 1.1 million displays in 2008, according to
MultiMedia Intelligence. By 2012, the market will consume nearly
2.3 million displays. China overtook the USA as the top digital
signage consumer, driven by preparations for the 2008 Olympics.
Retail, transportation and restaurants and bars are the top three
verticals for digital signage while education and corporate
communications verticals are making impressive gains. After
competitive evaluations, AirMedia selected and standardized on the
Ruckus ZoneFlex 802.11n Smart Wireless LAN system because of its
unique ability to deliver robust and reliable long-range Wi-Fi
connections in harsh RF environments. Patented RF routing and
dynamic beamforming technology, called BeamFlex(TM), that leverages
integrated smart antenna arrays, sophisticated quality of service
software and centralized wireless LAN management makes this
possible. AirMedia is currently rolling out ZoneFlex 7942 802.11n
Smart Wi-Fi access points and dozens of ZoneDirector Smart WLAN
controllers throughout airports in China to support its digital
signage business. "A highly reliable Wi-Fi solution was fundamental
to our business model," said Jianyu (Joe) Zhu, technical director
at AirMedia, Inc. "Without it, our digital media signs would be too
costly and difficult to implement. The Ruckus ZoneFlex system was
the only one we found to reject interference, extend signal range
and provide consistently high performance to support the
distribution of HD content to our digital signs." AirMedia had
tried other Wi-Fi systems but experienced problems related to poor
signal range and unstable connectivity. "We had to have stable
connections that could automatically cope with the harsh RF
environments found in airports," said Zhu. "Equally important was
being able to quickly deploy our digital signs anywhere in the
airport and being able to remotely manage the Wi-Fi network from
our operations center in Beijing." At airports throughout China
installing Ethernet cables is extremely costly and inflexible.
Cabling requires the approval of airport authorities. And in many
locations where digital signs must be placed, cabling for Ethernet
isn't possible. Each AirMedia digital sign is attached to a small
local media player with an integrated 802.11n interface card. These
players use Wi-Fi to communicate with secondary servers in the
airport. The secondary servers constantly send and update players
with flash-based HD advertisements and other multimedia content.
The secondary servers communicate with primary servers at
AirMedia's operations center over a wireless broadband CDMA link.
Redundant Ruckus ZoneDirector controllers in every airport provide
a central point of control and management for ZoneFlex 802.11n APs.
Because ZoneFlex APs deliver two-to-four times more signal coverage
than conventional APs, AirMedia was able to reduce the number of
APs by 35 percent or more, reducing both capital and operational
expense. "Without the Ruckus systems, we would be spending twice as
much time and money in connecting thousands of digital signs," said
Zhu. "This has had a significant and positive impact on our
business." Media Contacts David Callisch Ruckus Wireless
+1-408-504-5487 mobile Media Contacts Kitty Shang Joy Land Co. Ltd.
(86-01)85891081 13701393088 DATASOURCE: Ruckus Wireless CONTACT:
David Callisch of Ruckus Wireless, mobile, +1-408-504-5487, ; or
Kitty Shang, Joy Land Co. Ltd., (86-01) 85891081, Web Site:
http://www.ruckuswireless.com/
Copyright
Airmedia Grp. ADS, Each Representing Two Ordinary Shares (MM) (NASDAQ:AMCN)
Historical Stock Chart
From Jun 2024 to Jul 2024
Airmedia Grp. ADS, Each Representing Two Ordinary Shares (MM) (NASDAQ:AMCN)
Historical Stock Chart
From Jul 2023 to Jul 2024