Ruder Finn Design Repeats Multiple Honors in BMA Dx Awards Competition
November 08 2005 - 1:46PM
PR Newswire (US)
NEW YORK, Nov. 8 /PRNewswire/ -- Ruder Finn Design, a division of
Ruder Finn Inc., the largest public relations firm in New York,
captured five honors in the recent Biomedical Marketing Association
(BMA) Dx Awards competition in Baltimore. The agency repeated
awards for an advertising campaign, corporate identity and product
collateral for its client, Affymetrix Inc., (NASDAQ:AFFX) a leading
developer and manufacturer of genomic analysis tools for
pharmaceutical, biotech and academic researchers. Affymetrix is
based in Santa Clara, CA. The Affymetrix "Symbols" campaign took
1st place in the Advertising- Healthcare category. BMA judges had
given it a 1st place at the BMA competition in 2004. Introduced in
Fall 2003, the Symbols campaign uses the number "1" as the lead
symbol and campaign visual. "The campaign reinforces Affymetrix'
ability to be first in so many areas, but it also communicates that
researchers can be the "1" to make scientific breakthroughs and
discoveries using Affymetrix products and systems," said John
Gruen, Senior Vice President, Director of Advertising for Ruder
Finn Design. The series of one-page ads is running in Science,
Nature and several other genetic and drug discovery and development
publications. Ruder Finn also scored a 1st, 2nd and 3rd in branding
and identity work. The Affymetrix Open Community Identity System
won First Place in the Corporate Identity category, while the
Affymetrix Product Support Literature Templates garnered a 2nd in
Product/Service Brand Creation. The Affymetrix Core Lab Logo
Program placed 3rd in the Corporate Identity category. Each of
these design initiatives are in use as cornerstone communicators of
Affymetrix' leading position as a partner and supplier in the
scientific community. "We are honored to be recognized by our peers
for executing several highly impactful programs that effectively
communicate our message to the scientific audiences we serve. It's
also very gratifying to be a repeat winner," says Martha Trela,
Vice President, Commercial Marketing at Affymetrix. Gruen and Lisa
Gabbay, Creative Director of Ruder Finn Design, New York head the
Affymetrix team with Barbara Maloney, Director, Marketing
Communications at Affymetrix, managing the overall program. About
Affymetrix Affymetrix scientists invented the world's first
high-density microarray in 1989 and began selling the first
commercial microarray in 1994. Since then, Affymetrix GeneChip(R)
technology has become the industry standard in molecular biology
research. Affymetrix technology is used by the world's top
pharmaceutical, diagnostic and biotechnology companies as well as
leading academic, government and not-for-profit research
institutes. More than 1,300 systems have been installed around the
world and more than 3,000 peer-reviewed papers have been published
using the technology. Affymetrix' patented photolithographic
manufacturing process provides the most information capacity
available today on an array, enabling researchers to use a
whole-genome approach to analyzing the relationship between
genetics and health. Affymetrix is headquartered in Santa Clara,
Calif., with manufacturing facilities in Sacramento, Calif., and
Bedford, Mass. The company maintains important sales and marketing
operations in Europe and Asia and has about 1,000 employees
worldwide. For more information about Affymetrix, please visit the
company's website at http://www.affymetrix.com/. About Ruder Finn
Ruder Finn is a leading communications, counseling and services
Agency with more than 55 years' experience. The Ruder Finn Group
maintains offices in New York, Boston, Chicago, Los Angeles, San
Francisco, Washington, D.C., London, Paris, Jerusalem, Beijing,
Guangzhou, Hong Kong, Shanghai, Singapore and Sydney. The Agency
also works with affiliates in major markets throughout the U.S.,
Europe and Latin America. Ruder Finn serves the global and local
communications needs of more than 250 corporations and nonprofit
organizations. About Ruder Finn Design Ruder Finn Design is an
award-winning advertising and design division of Ruder Finn Inc.
Ruder Finn Design's New York-based practice is a full-service team
of account services, marketing strategists, media planning and
buying, art directors and designers, illustrators, copywriters and
producers. This team produces advertising, corporate identity
systems, branding initiatives, direct marketing, annual reports,
collateral, publications and books. For additional information
about Ruder Finn and Ruder Finn Design, visit
http://www.ruderfinn.com/. Contact: John Gruen Ruder Finn Design
212-593-6363 DATASOURCE: Ruder Finn Design CONTACT: John Gruen of
Ruder Finn Design, +1-212-593-6363, Web site:
http://www.ruderfinn.com/ http://www.affymetrix.com/
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