AFFX Affymetrix, Inc.

NEW YORK, Nov. 8 /PRNewswire/ -- Ruder Finn Design, a division of Ruder Finn Inc., the largest public relations firm in New York, captured five honors in the recent Biomedical Marketing Association (BMA) Dx Awards competition in Baltimore. The agency repeated awards for an advertising campaign, corporate identity and product collateral for its client, Affymetrix Inc., (NASDAQ:AFFX) a leading developer and manufacturer of genomic analysis tools for pharmaceutical, biotech and academic researchers. Affymetrix is based in Santa Clara, CA. The Affymetrix "Symbols" campaign took 1st place in the Advertising- Healthcare category. BMA judges had given it a 1st place at the BMA competition in 2004. Introduced in Fall 2003, the Symbols campaign uses the number "1" as the lead symbol and campaign visual. "The campaign reinforces Affymetrix' ability to be first in so many areas, but it also communicates that researchers can be the "1" to make scientific breakthroughs and discoveries using Affymetrix products and systems," said John Gruen, Senior Vice President, Director of Advertising for Ruder Finn Design. The series of one-page ads is running in Science, Nature and several other genetic and drug discovery and development publications. Ruder Finn also scored a 1st, 2nd and 3rd in branding and identity work. The Affymetrix Open Community Identity System won First Place in the Corporate Identity category, while the Affymetrix Product Support Literature Templates garnered a 2nd in Product/Service Brand Creation. The Affymetrix Core Lab Logo Program placed 3rd in the Corporate Identity category. Each of these design initiatives are in use as cornerstone communicators of Affymetrix' leading position as a partner and supplier in the scientific community. "We are honored to be recognized by our peers for executing several highly impactful programs that effectively communicate our message to the scientific audiences we serve. It's also very gratifying to be a repeat winner," says Martha Trela, Vice President, Commercial Marketing at Affymetrix. Gruen and Lisa Gabbay, Creative Director of Ruder Finn Design, New York head the Affymetrix team with Barbara Maloney, Director, Marketing Communications at Affymetrix, managing the overall program. About Affymetrix Affymetrix scientists invented the world's first high-density microarray in 1989 and began selling the first commercial microarray in 1994. Since then, Affymetrix GeneChip(R) technology has become the industry standard in molecular biology research. Affymetrix technology is used by the world's top pharmaceutical, diagnostic and biotechnology companies as well as leading academic, government and not-for-profit research institutes. More than 1,300 systems have been installed around the world and more than 3,000 peer-reviewed papers have been published using the technology. Affymetrix' patented photolithographic manufacturing process provides the most information capacity available today on an array, enabling researchers to use a whole-genome approach to analyzing the relationship between genetics and health. Affymetrix is headquartered in Santa Clara, Calif., with manufacturing facilities in Sacramento, Calif., and Bedford, Mass. The company maintains important sales and marketing operations in Europe and Asia and has about 1,000 employees worldwide. For more information about Affymetrix, please visit the company's website at http://www.affymetrix.com/. About Ruder Finn Ruder Finn is a leading communications, counseling and services Agency with more than 55 years' experience. The Ruder Finn Group maintains offices in New York, Boston, Chicago, Los Angeles, San Francisco, Washington, D.C., London, Paris, Jerusalem, Beijing, Guangzhou, Hong Kong, Shanghai, Singapore and Sydney. The Agency also works with affiliates in major markets throughout the U.S., Europe and Latin America. Ruder Finn serves the global and local communications needs of more than 250 corporations and nonprofit organizations. About Ruder Finn Design Ruder Finn Design is an award-winning advertising and design division of Ruder Finn Inc. Ruder Finn Design's New York-based practice is a full-service team of account services, marketing strategists, media planning and buying, art directors and designers, illustrators, copywriters and producers. This team produces advertising, corporate identity systems, branding initiatives, direct marketing, annual reports, collateral, publications and books. For additional information about Ruder Finn and Ruder Finn Design, visit http://www.ruderfinn.com/. Contact: John Gruen Ruder Finn Design 212-593-6363 DATASOURCE: Ruder Finn Design CONTACT: John Gruen of Ruder Finn Design, +1-212-593-6363, Web site: http://www.ruderfinn.com/ http://www.affymetrix.com/

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