Adobe Charts the Future of Creativity and AI at MAX London
April 23 2024 - 5:00AM
Business Wire
- Adobe releases new Photoshop (beta) with new advanced
generative AI features including Generate Image and Generative Fill
with Reference Image
- Debut of Firefly Image 3 Foundation Model will deliver more
photorealistic output, greater detail and accuracy and
unprecedented levels of control with Style Reference and Structure
Reference
- Adobe Express mobile apps with Firefly generative AI and the
power of Adobe creative tools are now available to all mobile users
empowering millions to create standout content on-the-go
Adobe is taking MAX, the world's largest creativity conference,
on the road to new markets around the world with the first stop in
London to share major product releases and engage with the creative
community. Today, Adobe (Nasdaq: ADBE) unveiled the future of
creativity and AI with groundbreaking AI innovations and features
that expand creativity for all. Every creator and business around
the world is focused on building their brand and engaging their
audiences through creativity and compelling content. Adobe is at
the forefront of this massive market opportunity as it brings
continuous AI innovation to Creative Cloud and Adobe Express,
removing the blank page and bringing powerful and approachable
creative expression to users.
At MAX London, Adobe announced the new Photoshop (beta),
with advancements in Generative Fill now with Reference Image to
deliver greater superpowers and significant new degrees of creative
control for all Photoshop users. The integration of Generate Image
shortens the distance between the blank page and stunning results
so users at every skill level have the tools they need to jumpstart
their creativity.
The company unveiled the next major release in Adobe’s family of
creative generative AI models, Firefly Image 3 Foundation
Model (beta), advancing state of the art for AI image
generation that brings new levels of creative expression and
control to all. Over 7 billion images have been created with Adobe
Firefly since its launch in March of 2023 as generative AI drives
significant user and usage growth across Photoshop and Express. The
new Firefly Image 3 Foundation Model architecture powers the
growing set of generative capabilities in Photoshop.
Adobe continues to bring Firefly directly into Creative Cloud
workflows, with Text to Image now available in InDesign and new
capabilities for enterprises.
Adobe demonstrated how Adobe Express will transform
mobile workflows across content creation and marketing, bringing
the magic of Firefly generative AI from desktop to mobile. Millions
of users around the world are turning to Express to create more
content than ever before – more than doubling the number of
creations made in just the last year. With the power and precision
of Adobe’s industry-leading photo, design, video and generative AI
into an all-in-one content editor, the Express mobile app gives
everyone the ability to produce the highest quality content from
the convenience of their mobile devices.
“Adobe’s steady stream of generative AI innovations is inspiring
demand across the creative community – from students to creative
professionals and Fortune 500 companies,” said David Wadhwani,
president, Digital Media Business at Adobe. “With the latest
release of Photoshop, the new Firefly Image 3 Model and the recent
launch of Express mobile apps, we’re bringing the power of AI to
creators whenever and wherever they need it.”
Innovations Unveiled Across Creative Cloud at MAX
London
- Photoshop: All-new Photoshop has advanced Generative
Fill now with Reference Image, delivering greater control for
creators and superpowers for all Photoshop users. New features like
Generate Image shorten the distance between the blank page and
amazing results so people at every skill level have the tools they
need to jumpstart their creativity. Powered by Adobe Firefly Image
3 Foundation Model, these innovations are ushering in a new era of
the world's leading image editing app with powerful generative AI
capabilities deeply integrated into the workflows that creators
know and love.
- Firefly: Firefly Image 3 Foundation Model will bring
massive advancements to quality and control to Firefly’s foundation
image model. This includes higher-quality image generations, better
understanding of prompts, new levels of detail and variety, and
significant improvements that enable fast creative expression and
ideation. Adobe’s newest Firefly model delivers photorealistic
quality like never before with better lighting, positioning,
attention to detail, as well as advancements in text display. With
each new foundation model, Adobe releases the technology as a beta
to its creative community to give feedback and advance the
outputs.
- Express: The all-new Adobe Express mobile apps are now
available to all users across web and mobile, bringing features
powered by Adobe Firefly generative AI directly into the hands of
millions of content creators wherever they are. Features like Text
to Image, Text Effects, Generative Fill and Text to Template, allow
creators to instantly generate stunning images and designs, insert,
remove and replace people or objects and make attention-grabbing
headlines from a simple text prompt.
- InDesign: Adobe continues to bring Firefly directly into
the workflows creators use every day and today Firefly Image 3
Foundation Model is also coming to InDesign with Text to
Image (beta) unlocking a new era of Pro Design. Text to Image
speeds up everyday print and digital publishing workflows and
accelerates ideation and creation so that InDesign users can create
amazing content in seconds.
New Creative Capabilities for Enterprises: Adobe recently
introduced Adobe Firefly Services and Custom Models to
fundamentally change how brands create and produce personalized
content at scale. Additionally, enterprises can now leverage the
power of Firefly Image Model 3 in the latest edition of Adobe’s
Creative Cloud for Enterprise. New capabilities include Object
Composites which empower creative teams to seamlessly blend
products and objects into high quality generative scenes in seconds
and Style Kits which help teams create templates for Firefly
prompts, reference assets, common libraries and more to scale
consistent generative AI content across the enterprise.
Breakthrough Innovations Across Surfaces
Adobe is democratizing AI with recent innovations that deliver
powerful generative AI wherever and whenever its customers need it,
including major releases in Adobe Premiere Pro, Adobe Acrobat
Reader and Acrobat.
Last week, Adobe previewed breakthrough generative AI
innovations within Adobe Premiere Pro that will reimagine
video creation and production workflows, delivering new creative
possibilities that every pro editor needs to keep up with the
high-speed pace of video production. New generative AI tools coming
to Premiere Pro this year enable users to streamline editing
videos, including adding or removing objects in a scene or
extending an existing clip. These new editing workflows will be
powered by a new video model that will join the family of Firefly
models including Image, Vector, Design and Text Effects.
Adobe released AI Assistant for Reader and Acrobat,
transforming digital experiences with generative AI for consumption
and creation and unlocking new value from the information inside
the approximately 3 trillion PDFs in the world. Deeply integrated
into Reader and Acrobat workflows, AI Assistant transforms long
documents and overwhelming information into helpful insights and
easy-to-understand, actionable content – generating summaries,
answering questions and formatting information for
distribution.
Adobe introduced the next generation of Frame.io,
delivering a flexible, fast and intuitive creative collaboration
platform that streamlines and simplifies workflows across content
creation and production. Frame.io V4 (beta) is designed to meet the
complex needs of creative teams delivering personalized content at
scale by centralizing feedback, helping to reduce rounds of
revisions and accelerating the delivery of media assets. With
all-new workflow management capabilities, anchored by a dynamic
metadata framework and smart folder system called Collections, V4
introduces a cloud-based platform that is fully customizable,
powerful and flexible enough to facilitate any creative workflow –
for video and beyond.
Adobe MAX
Adobe MAX London (April 23, 2024) brings together diverse and
vibrant creative communities from around the world for a uniquely
immersive and engaging experience, showcasing the latest Adobe
products, features and innovations. MAX London is packed with
creative luminaries, musical performances and global, collaborative
art projects and round-the-clock networking. Speakers such as
documentary presenter Louis Theroux, filmmaker and photographer
Margot Bowman and multi-disciplinary artist and designer Yinka
Ilori will inspire and entertain audiences with their stories and
insights into their creative processes. Adobe MAX will also
showcase how Adobe is using Firefly with Creative Cloud, Express
and Experience Cloud to power a world-class event experience.
Virtual event attendees can livestream keynotes here starting 23
April, 2024 at 2am PT. Adobe is bringing MAX to Miami from October
14-16. For more information and to register for MAX, visit
max.adobe.com.
About Adobe
Adobe is changing the world through digital experiences. For
more information, visit www.adobe.com.
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PR Contact Erin Di Leva Adobe edileva@adobe.com
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