All-New Adobe Express Mobile App with Firefly AI Now Available to Millions Empowering them to Create Standout Content On-the-Go
April 18 2024 - 9:00AM
Business Wire
- All-new Adobe Express mobile app with Firefly generative AI
and the power of Adobe creative tools now generally available
across web and mobile
- Adobe Express brings popular Firefly generative AI features
like Text to Image, Generative Fill, Text Effects and Text to
Template to mobile devices for the first time
- Addressing the exploding demand for TikTok, Instagram and
other social content, Adobe Express makes it easy to create and
collaborate across web and mobile, unleashing creativity and
productivity
Today, Adobe (Nasdaq:ADBE) announced that the all-new Adobe
Express mobile app is available to all users, bringing features
powered by Adobe Firefly generative AI directly into the hands of
millions of content creators wherever they are. Adobe Express is
the all-in-one AI content creation app that makes it fast and easy
for anyone to ideate, design and share standout social media posts,
videos, flyers, logos and more. Millions of users around the world
are turning to Adobe Express to create more content than ever
before – more than doubling the number of creations made in just
the last year.
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All-new Adobe Express mobile app
(Graphic: Business Wire)
"Adobe Express brings the magic of Firefly generative AI
directly into web and mobile content creation experiences,” said
Govind Balakrishnan, senior vice president, Adobe Express and
Digital Media Services, Adobe. “We’re excited to see a record
number of customers turning to Adobe Express to promote their
ideas, passions and businesses through digital content and on
TikTok, Instagram, X, Facebook and other social platforms.”
Bringing Adobe’s industry-leading creative tools and AI to
everyone everywhere
The new Adobe Express mobile app brings the power and precision
of Adobe’s industry-leading photo, design, video and generative AI
capabilities into an all-in-one content editor, giving everyone the
ability to produce the highest quality content on web and mobile.
Marketers can create explainer and promotional videos to launch new
products or design on-brand social campaigns for multiple social
channels. Small business owners can design beautiful logos and
standout business cards, create digital flyers for online sales,
edit photos and videos and schedule and publish content for their
TikTok and Instagram channels directly in the app. Students can
create Instagram Reels to promote campus social events, GIFs or
animations for school projects, or edit resumes in real time.
Creative professionals can easily bring assets they design in Adobe
Illustrator and Adobe Photoshop into Adobe Express and quickly
create social posts for their clients’ e-commerce business –
instantly replacing backgrounds with campaign imagery and
seamlessly sharing work with their teams for review and
feedback.
Adobe Express is powered by Adobe Firefly generative AI, making
it simple for anyone at any skill level to perform complex tasks,
putting more speed and ease at their fingertips. Features like
Text to Image, Text Effects, Generative Fill
and Text to Template, allow creators to instantly generate
stunning images and designs, insert, remove and replace people or
objects and make attention-grabbing headlines that pop – all from a
simple text prompt. Other AI features like Animate from
Audio and Caption Videos automate complex processes into
one-click actions.
Latest features in Adobe Express on mobile
The new Adobe Express mobile app accelerates content ideation,
creation and publishing on-the-go, with easy-to-use features:
- Video: Get started with distinctive templates and then
combine video clips, images and music. Add animations and generate
real-time, highly accurate, editable and customizable captions in
100+ languages to any video – instantly. Video timeline, layer
timing and support for 4K video features make it simple to create
social-first videos from anywhere.
- Text to Image: Quickly create a new look for a project
by instantly generating new images with Firefly generative AI.
- Generative Fill: Insert, remove or replace people,
objects and more with simple text prompts.
- Text Effects: Make attention-grabbing headlines, copy
and messages that pop with text stylings using generative AI.
- Text to Template: Create one-of-a-kind, fully editable
templates with a simple prompt for various outputs such as social
media posts, flyers, posters and more. Leverage assets from Adobe’s
collection of best-in-class fonts, Adobe Stock photos, generated
images or a user’s own images.
- Expanded Content and Templates: Access thousands of
stunning video and multipage templates, more than 28,000 Adobe
Fonts and hundreds of thousands of Adobe Stock videos, music tracks
and design assets.
- Quick Actions: Edit, resize or remove backgrounds from
images and videos or generate a QR code or trim a video with just
one click.
- Content Scheduler: Plan, preview, schedule and publish
to social media channels like TikTok, Instagram, Facebook,
Pinterest and more, quickly and easily.
Adobe Express momentum and growing partner ecosystem
Adobe Express is available to more users in more places than
ever before. Earlier this year, Adobe announced a first-of-its-kind
integration with TikTok’s Creative Assistant that makes ideating,
creating and optimizing stand-out TikTok videos quicker and easier
than ever before – all within Adobe Express. Adobe also recently
introduced Express GPT as part of the growing collection of custom
GPTs available to ChatGPT Plus subscribers. A new partnership with
Kajabi, the leading creator commerce platform, is helping Kajabi
creators generate and edit standout content without disrupting
their creative workflows.
Integrated workflows for Creative Cloud subscribers on
mobile
The Adobe Express mobile app is also the perfect companion for
Creative Cloud apps, providing an extended surface so Creative
Cloud subscribers can create, edit and collaborate on the go.
Easily access, edit and work with creative assets from Photoshop
and Illustrator directly within Adobe Express, including embedding
them as linked files that always stay in sync across apps and
workflows. Creative Cloud subscribers have full access to all
premium features in Adobe Express across desktop web and
mobile.
Availability
The new Adobe Express mobile app is now available for free
worldwide in many languages and on most Android and iOS devices.
Learn more about device eligibility here. Android users can
download the new Adobe Express mobile app from the Google Play
store and iOS users can download it from The App Store. New users
can visit here to register for an Adobe Express account. For more
information about the Adobe Express mobile app, visit here.
About Adobe
Adobe is changing the world through digital experiences. For
more information, visit www.adobe.com.
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version on businesswire.com: https://www.businesswire.com/news/home/20240418443402/en/
PR Contact Marlee Bever Adobe mbever@adobe.com
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