AACE Ace Cash Express

ACE Cash Express Elects Rob Allyn to Board of Directors DALLAS, Aug. 23 /PRNewswire-FirstCall/ -- ACE Cash Express, Inc. (NASDAQ:AACE) today announced that Rob Allyn has been elected as a new member of its Board of Directors. Mr. Allyn is President and Chief Executive Officer of Allyn & Company, Inc., a high-profile public relations, advertising, public affairs and political media firm he founded 22 years ago. The agency serves Fortune 500 corporations, industry groups, governmental agencies and leading political figures in the U. S., Mexico, the Caribbean and Asia. Allyn & Company clients have ranged from President Vicente Fox of Mexico to corporations such as American Airlines, SBC, Mary-Kay, and the Dallas Cowboys. "We are very pleased to add a highly qualified independent director like Rob to ACE's Board of Directors," stated Raymond C. Hemmig, Chairman of the Board. "He is an expert in his field and will be instrumental in assisting our team at ACE as we progress to the next level in public relations. We look forward to his contribution to our board." About the Company ACE Cash Express, Inc. is a leading retailer of financial services, including check cashing, short-term consumer loans and bill payment services, and the largest owner, operator and franchisor of check cashing stores in the United States. As of June 30, 2004, the Company had a network of 1,230 stores in 37 states and the District of Columbia, consisting of 1,026 company-owned stores and 204 franchised stores. The Company focuses on serving unbanked and underbanked consumers, many of whom seek alternatives to traditional banking relationships in order to gain convenient and immediate access to check cashing services and short-term consumer loans. The Company's website is found at http://www.acecashexpress.com/ . Forward Looking Statements This release contains certain "forward-looking statements" within the meaning of Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended. These statements are generally identified by the use of words such as "expect," "anticipate," "estimate," "believe," "intend," "plan," "target," "goal," "should," "would," and terms with similar meanings. Although the Company believes that the current views and expectations reflected in these forward-looking statements are reasonable, these views and expectations, and the related statements, are inherently subject to risks, uncertainties, and other factors, many of which are not under the Company's control and may not even be predictable. Any inaccuracy in the assumptions, as well as those risks, uncertainties and other factors, could cause the actual results to differ materially from these in the forward-looking statements. These risks, uncertainties, and factors include, but are not limited to, matters described in the Company's reports filed with the Securities and Exchange Commission, such as: * the Company's relationships with Republic Bank & Trust Company, with Travelers Express and its affiliates and with its bank lenders; * the Company's relationships with providers of services or products offered by the Company or property used in its operations; * federal and state governmental regulation of check cashing, short-term consumer lending and related financial services businesses; * any litigation regarding the Company's short-term consumer lending activities; * theft and employee errors; * the availability of adequate financing, suitable locations, acquisition opportunities and experienced management employees to implement the Company's growth strategy; * increases in interest rates, which would increase the Company's borrowing costs; * the fragmentation of the check cashing industry and competition from various other sources, such as banks, savings and loans, short-term consumer lenders, and other similar financial services entities, as well as retail businesses that offer services offered by the Company; * the terms and performance of third-party services offered at the Company's stores; and * customer demand and response to services offered at the Company's stores. The Company expressly disclaims any obligation to update or revise any of these forward-looking statements, whether because of future events, new information, a change in the Company's views or expectations, or otherwise. The Company makes no prediction or statement about the performance of its Common Stock. DATASOURCE: ACE Cash Express, Inc. CONTACT: Jay B. Shipowitz, President & CEO, +1-972-550-5030, or , or William S. McCalmont, Executive Vice President & CFO, +1-972-753-2314, or , both of ACE Cash Express, Inc. Web site: http://www.acecashexpress.com/

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