24/7 Real Media Expands Its Streaming Video Advertising Capabilities with New, Network Wide ``Intermercial'' Ad Unit; Intermerci
September 27 2005 - 6:00AM
Business Wire
24/7 Becomes Exclusive Third-Party Sales Rep for New Ad-Based
Online Game, Ad-DictionTV.com To meet growing demand for more
targeted and effective digital advertising solutions, interactive
marketing and technology pioneer 24/7 Real Media, Inc. (Nasdaq:
TFSM) today announced expanded capabilities to deliver video-based
ads through a new advertising unit and Web network dedicated to
"Intermercials" - short, full-page, rich-media ads displayed within
the active browser window while the user navigates between Web
pages or sites. In addition, the company also announced an
exclusive ad sales relationship with Ad-DictionTV.com - an
innovative online trivia game that rewards players for viewing
video ads. These two new offerings build upon 24/7 Real Media's
existing video-related services, including serving ads to more than
2.7 million interactive television households in the UK, and
traditional video ad delivery via the company's Open AdStream(R)
platform. According to a study conducted earlier this year by the
Online Publishers Association(1) , of the 70 percent of respondents
who said they had seen a video advertisement online, 44 percent
said they had taken some kind of action as a result of seeing that
ad: going to the advertiser's site, visiting a brick-and-mortar
store to see the product, buying the product or purchasing a
subscription. "Video is the future of digital advertising - no
other advertising vehicle combines the sight, sound and motion of
television ads with the interactivity, targeting and measurability
of the Internet," said David J. Moore, chairman and CEO of 24/7
Real Media. Moore continues, "Consumer demand for high-quality
broadband video content is creating extraordinary new opportunities
for online advertisers, and 24/7 Real Media will continue to create
innovative video-based products and services that empower
advertisers to take full advantage of this exciting medium." Unlike
pop-ups, pop-unders and interstitials, 24/7 Real Media's
Intermercials are served within the user's current active browser
window, with the persistent header, look and feel of the
destination site, so as to not disrupt the user experience. By
making the advertisement the sole focus of the page, it eliminates
other visual distractions and ensures that ads are viewed. 24/7
Real Media's new 24/7 Web Alliance Intermercial Network is the only
network delivering this persistent experience. The 24/7 Web
Alliance Intermercial Network can deliver Intermercials to a single
site, across one of 16 content channels or throughout 24/7 Real
Media's network of more than 850 sites, extending a campaign's
reach while offering the same targeting capabilities of in-page ad
units. 24/7 Real Media's Intermercials support both Flash and
video, enabling advertisers to maximize the value of existing
dynamic visual assets. "Intermercials are a more engaging and less
intrusive alternative to pop-ups and pop-unders for both
advertisers and consumers," said Steven Goldberg, vice president of
business development at 24/7 Real Media. "The short, dynamic format
will encourage advertisers to be much more creative in their
content and message delivery, which we believe will build stronger
consumer brand awareness and relationships." Building upon its
Intermercials offering, 24/7 Real Media announced that it is now
the exclusive third-party sales representative for
Ad-DictionTV.com, the fun and addicting online game where
video-based ads serve as the primary focus of the game. By
requiring players to closely watch a variety of ads in order to
correctly answer trivia questions, Ad-DictionTV.com offers
advertisers guaranteed viewers and unprecedented branding and
sponsorship opportunities. The game will officially launch later
this year. About 24/7 Real Media, Inc. 24/7 Real Media, a pioneer
in interactive marketing and technology, targets and delivers
audiences for publishers and marketers. Our customers generate
increased revenue and profits through media and search services,
coupled with one seamless platform of serving, targeting, tracking
and analytics technologies. The company is headquartered in New
York, with offices in other major U.S. cities, Canada, Europe and
Asia. For more information, please visit www.247realmedia.com. 24/7
Real Media: Delivering Today. Defining Tomorrow. Caution concerning
forward-looking statements: This news release includes certain
"forward-looking statements" within the meaning of the Private
Securities Litigation Reform Act of 1995. These statements are
based on management's current expectations and are naturally
subject to uncertainty and changes in circumstances. Actual results
may vary materially from the expectations contained herein due to
changes in economic, business, competitive and/or regulatory
factors. More detailed information about those factors is set forth
in our filings with the Securities and Exchange Commission. In
addition, the following factors, among others, could cause actual
results to differ materially from those described herein: the
potential for impairment of relationships with employees or major
customers, loss of faith in Internet advertising, international
risks, regulatory risks, and other economic, business, competitive
and/or regulatory factors affecting the businesses of 24/7 Real
Media. All information in this release is as of September 27, 2005.
The Company is not under any obligation to (and expressly disclaims
any such obligation to) update or alter its forward-looking
statements whether as a result of new information, future events or
otherwise. (1)"Drivers & Barriers To Online Video Viewing,"
Online Publishers Association, February 8, 2005
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