1-800-FLOWERS.COM® Extends Mobile Strategy to Android
September 23 2009 - 8:00AM
Business Wire
1-800-FLOWERS.COM, Inc. (NASDAQ: FLWS), the world’s leading
florist and gift shop, announced that the 1-800-FLOWERS.COM mobile
storefront is now available as a downloadable storefront
application for Google’s (NASDAQ: GOOG) Android platform. This
launch extends the existing 1-800-FLOWERS.COM mobile strategy built
on Digby’s Mobile Commerce Suite Platform – which includes the
mobile commerce web storefront and Mobile Gift Store applications
for the iPhone and Blackberry.
More than 1.1 million Android mobile devices were sold in Q2
2009.1 Android, a mobile operating system for wireless devices
which runs on a variety of smartphones, was originally developed by
Google in October 2008 and includes middleware and third-party
applications.
“1-800-FLOWERS.COM is dedicated to creating an exceptional
customer experience,” said Jim McCann, CEO and founder of
1-800-FLOWERS.COM. “Digby has enabled our customers to seamlessly
view flowers and gifts from their mobile device."
Customers will easily access popular products from
1-800-FLOWERS.COM when shopping on their Android phones. Users can
view rich product descriptions and full-color images, select
addresses from their online account or local address books and
place secure transactions with password-protected purchasing.
“1-800-FLOWERS.COM is an innovator in cross-channel retail and
customer-focused technology, and we are pleased to once again have
the opportunity to be a part of their vision to provide their
customers the best mobile shopping experience possible,” said Dave
Sikora, CEO, Digby. “We are excited to expand our mobile offerings
and help retailers stay abreast of today’s rapidly changing
consumer habits through the incorporation of the Android
platform.”
Digby, an Austin-based developer of mobile commerce
applications, is on the cutting edge of mobile platform development
and is one of the first to offer mobile commerce integration on
Android. The Digby Mobile Commerce Suite is a Software-as-a-Service
platform designed to allow retailers to quickly and easily extend
their current e-Commerce infrastructure to the mobile channel.
Retailers have access to branded and customized storefronts for the
mobile web in addition to downloadable storefronts for all major
smartphone platforms. The result is a transformative user
experience that enables consumers to easily search for merchandise
and complete transactions right from their mobile phone.
About 1-800-FLOWERS.COM, Inc.
1-800-FLOWERS.COM, Inc. is the world’s leading florist and gift
shop. For more than 30 years, 1-800-FLOWERS.COM, Inc. has been
providing customers with fresh flowers and the finest selection of
plants, gift baskets, gourmet foods, confections, balloons and
plush stuffed animals perfect for every occasion. 1-800-FLOWERS®
(1-800-356-9377 or www.1800flowers.com), was listed as a Top 50
Online Retailer by Internet Retailer in 2006, as well as 2008
Laureate Honoree by the Computerworld Honors Program and the
recipient of ICMI’s 2006 Global Call Center of the Year Award.
1-800-FLOWERS.COM offers the best of both worlds: exquisite
arrangements created by some of the nation’s top floral artists and
hand-delivered the same day, and spectacular flowers shipped
overnight from its Fresh From Our Growers® collection. As always,
100% satisfaction and freshness are guaranteed. Also, visit
1-800-Flowers en Español (www.1800flowersenespanol.com). The
Company’s BloomNet® international floral wire service provides
(www.mybloomnet.net) a broad range of quality products and
value-added services designed to help professional florists grow
their businesses profitably.
The 1-800-FLOWERS.COM, Inc. “Gift Shop” also includes gourmet
gifts such as popcorn and specialty treats from The Popcorn
Factory® (1-800-541-2676 or www.thepopcornfactory.com); cookies and
baked gifts from Cheryl&Co.® (1-800-443-8124 or
www.cherylandco.com); premium chocolates and confections from
Fannie May® confections brands (www.fanniemay.com and
www.harrylondon.com); wine gifts from Ambrosia® (www.ambrosia.com)
and Geerlings&WadeSM (www.geerwade.com); gift baskets from
1-800-BASKETS.COM® (www.1800baskets.com) and DesignPac® gifts
(www.designpac.com); Celebrations® (www.celebrations.com), a new
premier online destination for fabulous party ideas and planning
tips; as well as Home Decor and Children’s Gifts from Plow &
Hearth® (1-800-627-1712 or www.plowandhearth.com), Wind &
Weather® (www.windandweather.com), HearthSong® (www.hearthsong.com)
and Magic Cabin® (www.magiccabin.com). Shares in 1-800-FLOWERS.COM,
Inc. are traded on the NASDAQ Global Select Market, ticker symbol:
FLWS.
About Digby
Digby is the premier mobile commerce solution provider powering
the mobile channel for top retailers. The award winning Digby
Mobile Commerce Suite is a fully managed, SaaS solution giving
retailers the ability to engage and sell to customers on the go.
The combination of on-device, rich application and mobile web
storefronts creates a best of breed offering that provides
retailers everything they need for a complete mobile channel
strategy. Digby mobile storefronts include easy search, browse and
purchase capabilities, account management, integration with on
device personal information, secure wallet and location based
service functionality. Led by software industry veterans, the
privately held company is headquartered in Austin, Texas. For
additional information, please visit www.digby.com.
1eMarketer Chart, “Smartphone Shipments Worldwide, by Operating
System, Q2 2008 & Q2 2009 (millions of units, % share and %
change).” Available online by subscription at
http://www.emarketer.com/Welcome.aspx.
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