VANCOUVER, BC --
May 14, 2019 -- InvestorsHub
NewsWire -- The Yield Growth Corp.
(CSE:BOSS) (OTC:BOSQF) (Frankfurt:
YG3) has engaged Cornerstone Strategic Branding (CSB)
headquartered in New York and whose clients include major
international brands -- Perrier, Nestlé, Seagram's and Labatt -- to
complete a visual positioning study and subsequent creation of
brand and packaging design for its new hemp and cannabis beverage
lines.
CSB is a reputable force in
the field of package design and visual branding with an impressive
legacy 28 years in the making.
Yield Growth
Engages Seasoned Cornerstone Strategic
Branding
The New York agency whose
clients include major international brands--Perrier, Nestlé,
Seagram’s and Labatt, will create brand
and packaging design for Yield Growth's new hemp and cannabis
beverage lines.
“The
creation of powerful packaging and in-store communications programs
is crucial for Yield Growth to successfully enter the competitive
drinks market with its hemp and cannabis products,” says Penny
Green, President & CEO of Yield Growth. “With CSB as an agency
partner, we are confident their research, strategy and design
expertise will combine with our exciting beverage options to
quickly impress consumers in this market niche and generate sales
throughout North America and internationally in time.”
Charged with a mandate to
fully understand Yield Growth’s target consumers before embarking
on the creation of compelling new hemp and cannabis beverage
identity, CSB will draw on its experienced staff teams in New York
working closely with the in-house product development and marketing
communications leadership in Vancouver.
“We were impressed by the
effectiveness CSB has shown for its beverage sector clients such as
Poland Spring® 100% Natural Spring Water, Coffee Mate®, Nescafé®
Taster’s Choice® Coffee and Seagram’s Escapes® under the direction
of Christopher Nunes, CEO.
“Consumers in this growing
niche are curious and ready to learn more and try quality drinks
with hemp and cannabis ingredients,” says Nunes. “Our opportunity
is to earn their attention, inform their purchasing decisions and
establish loyalty for the Yield Growth beverages. Market research
-- with creative strategy -- will help define the market further
and determine key motivations to try, buy and tell their
friends.”
The fast-growing popularity
of hemp and cannabis based products across health, wellness, beauty
and food, drink and supplement markets synchronizes with the
release of more than 23,000 studies that tout the benefits of
legal, medical cannabis and its medical grade derivatives as well
as a groundswell of positive anecdotal consumer and media
experiences with early-to-market products, such as those created
and available for sale by Urban Juve.
As Yield Growth and CSB
work on these brand designs, the ownership company will be
canvassing the market to secure a partner from the U.S.A. beverage
industry and one multi-state operator to launch these beverages to
bars and restaurants, retail stores and more.
An aggressive timeline for
research and brand development is set to prepare Yield Growth to
launch its hemp and CBD drinks by late 2019.
About The Yield Growth Corp.
The Yield Growth Corp.
develops, manufactures and distributes premium cannabis- and
hemp-infused products—and plans to disrupt the international
wellness market by connecting ancient wisdom with modern science.
The company currently has a catalogue of over 200 wellness and
beauty products in development, serving mainstream luxury consumers
who seek sophisticated wellness solutions. Yield Growth’s flagship
consumer brand, Urban Juve, has proprietary, patent-pending hemp
root oil extraction technology and formulas. The management team
has deep experience with global brands including Johnson &
Johnson, Procter & Gamble, M·A·C Cosmetics, Skechers, Best Buy,
Aritzia, Coca-Cola and Pepsi Corporation, and is building
sophisticated international distribution channels and multiple
revenue streams including licensing, services and product
sales.
For more information about
Yield Growth, visit www.yieldgrowth.com or
follow @yieldgrowth on Instagram. Visit www.urbanjuve.com and #findyourjuve across
social platforms to learn, engage and shop.
Investor Relations
Contacts:
Penny Green, President
& CEO
Kristina Pillon, Investor Relations
invest@yieldgrowth.com
1-833-514-BOSS 1-833-514-2677
1-833-515-BOSS 1-833-515-2677
The Canadian Securities
Exchange has not reviewed, approved or disapproved the content of
this news release.
Cautionary
Statement Regarding Forward-Looking
Statements
This press release
includes forward-looking information and statements (collectively,
“forward looking statements”) under applicable Canadian securities
legislation. Forward-looking statements are necessarily based upon
a number of estimates, forecasts, beliefs and assumptions that,
while considered reasonable, are subject to known and unknown
risks, uncertainties, and other factors which may cause the actual
results and future events to differ materially from those expressed
or implied by such forward-looking statements. Such risks,
uncertainties and factors include, but are not limited to: risks
related to the development, testing, licensing, intellectual
property protection, and sale of, and demand for, Urban Juve and UJ
Topicals products, general business, economic, competitive,
political and social uncertainties, delay or failure to receive
board or regulatory approvals where applicable, and the state of
the capital markets. Yield Growth cautions readers not to place
undue reliance on forward-looking statements provided by Yield
Growth, as such forward-looking statements are not a guarantee of
future results or performance and actual results may differ
materially. The forward-looking statements contained in this press
release are made as of the date of this press release, and Yield
Growth expressly disclaims any obligation to update or alter
statements containing any forward-looking information, or the
factors or assumptions underlying them, whether as a result of new
information, future events or otherwise, except as required by
law.
A photo accompanying this
announcement is available at http://www.globenewswire.com/NewsRoom/AttachmentNg/c4dee43c-690e-42b8-9060-f4a184308cfd