OtherLevels Partners with Dyn to Enhance Omnichannel Marketing Engagement for Customers
May 17 2016 - 7:00AM
Business Wire
OtherLevels (ASX:OLV), a leading second-generation
marketing automation platform for digital messaging, and
Dyn, the cloud-based Internet Performance Management (IPM)
company, have joined forces to equip marketers with an
omnichannel-optimized toolset of comprehensive, data-powered
messaging solutions.
Through the partnership, OtherLevels and Dyn will provide their
respective customers with a full suite of scalable, high-quality
digital messaging solutions – spanning email, mobile/SMS, push
notifications, and other channels – backed by industry-leading
analytics, real-time customer data analysis, and location-based
marketing functionalities. The strategic alignment between the two
companies will help marketers grow their audience engagement,
broaden their exposure, and reach 100% of their intended audience
with every campaign.
“Through Intelligent Messaging and high-performance machine
learning, OtherLevels’ technology enables marketers to engage with
their entire user base – without the guesswork of the traditional
‘segment and send’ approach,” said Brendan O’Kane, Managing
Director and CEO of OtherLevels. “We’ve built our business around
helping marketers drive more impactful omnichannel results, and our
new partnership with Dyn will further strengthen the value we
provide to clients across the retail, online gaming, and travel
sectors.”
Dyn and OtherLevels are industry-leading digital solutions
providers in their respective disciplines. OtherLevels’ Intelligent
Messaging product is the world’s first platform that decides in
real-time which message type a marketer should deliver to a
customer maximize engagement, and helps marketers consolidate their
various digital messaging and automation efforts for optimal
impact. Dyn’s platform for Internet Performance Management (IPM)
provides unrivaled visibility and control into cloud and public
Internet resources. Dyn helps everyone from startups to companies
like Pfizer, Visa, Netflix and Twitter solve the challenges
associated with Internet scale, complexity and volatility.
The partnership will help customers of OtherLevels and Dyn to
better influence their customers and shorten their sales cycles.
With research showing that more than 40% of adults start an
activity on one device and finish on another, it is increasingly
important for brands to utilize a mobile-enabled,
omnichannel-optimized tool set to drive conversions during the
“multi-device” path to purchase.
“As an Internet Performance Management company, Dyn is committed
to providing businesses with the tools they need to adapt to the
ever-changing landscape of technology to earn high-impact business
results – and our partnership with OtherLevels is a great example
of our desire to collaborate with best-of-breed solutions
providers. In working with OtherLevels, we are able to help
marketers make their efforts more impactful and deliver measurable
business outcomes,” said John D'Amato, Director of Strategic
Partners at Dyn.
For more information about the OtherLevels and Dyn partnership
or to speak with an executive from either company, please contact
please contact Nikkia Griffin at ngriffin@thinkink.com,
+1.305.749.5342 x239 or Vanessa Horwell at vhorwell@thinkinkpr.com,
+44.203.372.4809.
About OtherLevels
OtherLevels is a leading second-generation digital marketing
platform with offices in San Francisco, London, Brisbane and
Melbourne. OtherLevels is at the forefront of the enterprise
marketing transformation being driven by the massive shift to
mobile. The OtherLevels digital marketing platform enables
marketers to engage and retain their audience across desktop,
mobile web and apps. For more information, please visit
http://otherlevels.com, OtherLevels Holdings Limited ACN 603 987
266.
Dyn is a cloud-based Internet Performance Management (IPM)
company that provides unrivaled visibility and control into cloud
and public Internet resources. Dyn’s platform monitors, controls
and optimizes applications and infrastructure through Data,
Analytics, and Traffic Steering, ensuring traffic gets delivered
faster, safer, and more reliably than ever. For more information,
please visit http://dyn.com.
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ThinkInkNikkia Griffin, +1-305-749-5342 Ext.
239ngriffin@thinkinkpr.com
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