TIDMCAU
RNS Number : 6894N
Centaur Media PLC
22 January 2019
22 January 2019
Centaur Media Plc
("Centaur" or "the Group")
Centaur's marketing division rebrands as XEIM to offer broader
range of services
Centaur, an international provider of market intelligence and
specialist consultancy, today announces the launch of XEIM, the new
name for the Group's marketing businesses.
XEIM will bring together brands including Marketing Week,
Econsultancy, Festival of Marketing, Influencer Intelligence,
MarketMakers, MW Mini MBA, Oystercatchers, Really B2B, Creative
Review and Design Week underpinned with the same user platform. The
new name was derived from "eXcellence In Marketing," which XEIM
helps its customers achieve. The new structure will enable Centaur
to offer enterprise clients a broader range of intelligence and
consultancy services in an integrated and coordinated manner.
The creation of XEIM will make it possible to provide news
content, insight, information, learning courses and benchmarking
tools from across the portfolio by linking platforms and marketing
services to provide clients with an enhanced service.
Centaur's marketing brands already have enterprise partnerships
with leading companies such as Disney, Facebook, Salesforce, IBM,
Oracle and Samsung.
Steve Newbold, previously divisional managing director of
Centaur's media and events businesses, will lead XEIM as its group
managing director. Steve joined Centaur in 2015, initially
overseeing consumer titles in the Group's Home Interest division
prior to its successful sale to Future plc. In his current role he
has led The Lawyer through the successful transformation of its
website and premium content offering.
Suki Thompson, CEO and a founding partner of Oystercatchers,
will become XEIM's executive director, responsible for marketing
its products and services to the Group's clients, and chair of
Oystercatchers.
Andria Vidler, Chief Executive of Centaur, said: "Our portfolio
of marketing brands has been a leading source of news, market
intelligence, data, and networking for more than 40 years. The
launch of the XEIM network reinforces Centaur's strengths in
helping our clients to achieve excellence in marketing and
highlights the digital transformation of our brands."
In October, Centaur announced it intended to focus attention on
its marketing division, and to explore the divestment of its
smaller businesses. The creation of XEIM continues this
simplification of Centaur's structure, as the Group reduces
reliance on advertising and develops more recurring revenues.
Enquiries
Centaur Media 0207 970 4000
Andria Vidler, Chief Executive Officer
Swag Mukerji, Chief Financial Officer
Teneo 020 7420 3144
Paul Durman/Rebecca Hislaire
Notes to Editors
Centaur Media
Centaur is an international provider of market intelligence and
specialist consultancy that inspires and enables people to excel at
what they do, raising the standard for insight, interaction and
impact.
Leading brands include: Econsultancy, Marketing Week, Festival
of Marketing, MarketMakers, Creative Review, Influencer
Intelligence, Fashion & Beauty Monitor, Money Marketing,
Platforum, The Lawyer, Employee Benefits, The Engineer, Subcon,
Oystercatchers, the Business Travel Show and The Meetings Show.
Steve Newbold
Group managing director of XEIM. Previously divisional managing
director for Centaur's Media & Events businesses, overseeing
the multi-platform teams for The Profile Group, Marketing &
Creative, Legal, Engineering, Financial, Business Travel, Meetings
and HR portfolios.
Prior to joining Centaur Media in 2015, Steve held managing
director roles at WGSN, i2i Events, Emap Communications (now
Ascential) and Emap Consumer Media. He has experience of running
multi-media, international businesses in key sectors across both
B2B and consumer markets.
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END
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