PRH Vitacube Systems Hld

Key Growth Strategies Expected to be Unveiled at Major Distributor Event this Weekend DENVER, Sept. 21 /PRNewswire-FirstCall/ -- VitaCube Systems Holdings, Inc. (AMEX:PRH), a provider of nutritional foods, beverages and supplements, today announced that it will formally unveil a series of key growth strategies at "Rally in the Rockies," a major distributor-only event being hosted by VitaCube this weekend. WHEN: Saturday, September 24, 2005 Beginning at 9:00 AM MT WHERE: Inverness Hotel & Conference Center 200 Inverness Drive West Englewood, Colorado WHO: Company Officials and Staff VitaCube Distributors Doug Ridley, President of VitaCube Systems Holdings, noted, "Rally in the Rockies is sure to prove to be an important event for VitaCube, providing us with the ideal venue to share our vision for the future of the Company, exciting marketing plans for our growing product line, and a host of other creative initiatives that we fully expect will surprise and delight our attendees." HOW TO COVER THE NEWS: Media representatives can arrange product demonstrations and interviews with Company officials by contacting Arin Loomis, Director of Media Relations at Elite Financial Communications Group at 407-585-1080. About VitaCube Systems Holdings, Inc. VitaCube Systems Holdings, Inc. (V3S) is a provider of nutritional foods and beverages designed to help enhance physical health and overall performance. V3S has developed a comprehensive line of nutritional supplements and functional foods designed in systems that are easy to take, simple to understand, and conveniently fit within a lifestyle. V3S's commitment to quality, science, and research has earned them a loyal following of over 350 world-class athletes, such as 5-Time Cy Young Award Winner, Randy Johnson, Super Bowl Champions Mike Alstott and Lawyer Milloy, Olympic Medalists Briana Scurry and Caroline Lalive, Stanley Cup Winner Blake Sloan and PGA Tour Professional, Tom Pernice, Jr. V3S products are only available through independent distributors located throughout the nation. For more information about VitaCube, please visit the following website http://www.v3s.com/. Forward-looking Statements This press release contains forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995, including prospects for VitaCube's distribution network. Actual results may differ from those discussed in such forward-looking statements. These forward looking statements include risks and uncertainties that include the Company's ability to attract and retain distributors; changes in demand for the Company's products; changes in the level of operating expenses; changes in general economic conditions that impact consumer behavior and spending; product supply; the availability, amount, and cost of capital for the Company; and the Company's use of such capital. More information about factors that potentially could affect the Company's financial results is included in the Company's filings with the Securities and Exchange Commission, including its Annual Report on Form 10-KSB for the year ended December 31, 2004 and all subsequent filings. Certain statements in this release regarding the Company's agreements are in accordance with the guidelines established by the Federal Trade Commission for endorsements in advertising. VitaCube Systems Holdings, Inc. Earnest Mathis, CEO (303) 316-8577, x228 Elite Financial Communications Group, LLC Dodi Handy, President and CEO 407-585-1080 DATASOURCE: VitaCube Systems Holdings, Inc. CONTACT: Earnest Mathis, CEO of VitaCube Systems Holdings, Inc., +1-303-316-8577, x228, ; or Dodi Handy, President and CEO of Elite Financial Communications Group, LLC, +1-407-585-1080, Web site: http://www.v3s.com/

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