Turner Broadcasting Announces SUPER DELUXE, Dynamic New Broadband Network to Launch in January
October 30 2006 - 12:51PM
PR Newswire (US)
Ad-Supported Broadband Destination to Combine On-Demand Original
Comedy with Extensive Online Community Tools ATLANTA, Oct. 30
/PRNewswire/ -- Turner Broadcasting System, Inc. is further
expanding its portfolio of consumer businesses on emerging
platforms. SUPER DELUXE, a focused, branded storehouse of
high-quality, exclusive, originally produced comedy combined with
interactive online-community tools, will launch on broadband in
January 2007, it was announced today by Mark Lazarus, president of
Turner Entertainment Group. SUPER DELUXE will be ad- supported,
making the network entirely free to consumers, and will integrate
advertising in innovative ways. "SUPER DELUXE is not only the
latest innovation from Turner Broadcasting, which pioneered such
concepts as the basic cable network and the 24-hour news channel,
but also the most recent addition to the company's growing
broadband network portfolio that includes CNN Pipeline and GameTap,
among others," said Lazarus. "Its combination of original content
and extensive online community tools will make it an ideal
destination for young adults eager for this type of material in a
dynamic interactive environment." Drew Reifenberger will serve as
senior vice president and general manager of SUPER DELUXE. "Today,
the online comedy experience is largely comprised of random clips
and homemade movies contained within a generic experience," he
said. "SUPER DELUXE is focused on original, 'television-quality'
programming, presented with a distinct editorial voice and in a
highly interactive and social environment. It will deliver an
experience more akin to watching your favorite TV show with friends
- hanging out and sharing a laugh." SUPER DELUXE will offer
exclusive original comedy from both established and rising comedy
stars, developed exclusively for the network and celebrating the
artists' creative spirit, providing comedic talents a forum to
showcase and share their own inspired concepts and performances.
Each artist will have his/her own dynamic and personalized area
featuring exclusive content, a blog and opportunities to promote
appearances and projects or further customize their part of the
network. Original programming will range from short films and
sketches to episodic series and more. In addition to being
available online, SUPER DELUXE content will be available via cable
VOD, wireless devices and personal media players. Programming is
just the beginning, however. SUPER DELUXE's community tools will
allow fans to interact with artists and each other, adding an extra
dimension of value for the consumer. Through these tools, fans can
express their own unique sense of humor and interact with artists
and others by creating their own profiles, uploading their own
videos, rating and sharing content, making comments, sending
messages and more. Fans can even join or create groups with other
artists and users to share and discuss their favorite humorous
topics, comedians or anything else that strikes their interest.
Turner Broadcasting System, Inc., a TimeWarner company, is a major
producer of news and entertainment product around the world and a
leading provider of programming for the television industry.
DATASOURCE: Turner Broadcasting System, Inc. CONTACT: Gina McKenzie
of Turner Broadcasting System, Inc., +1-404-885-4315, or
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