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Advantage Marketing Systems Launches 2004 Mass Marketing Preferred Customer Acquisition Program 'FREE TRIAL' Direct Marketing Offer Generates Over 500 New Customers in First 5 Days OKLAHOMA CITY, March 11 /PRNewswire-FirstCall/ -- Advantage Marketing Systems, Inc., , announces the launch of its three phase 2004 mass marketing preferred customer acquisition program focused on three exclusive product formulations. The three products: Prime One, AM-300 and the Topp Fast meal replacement shake represent the Company's core adaptogen and weight loss products, targeting consumer demand for increased energy, reduced belly fat and recognizable weight loss. The AMS Preferred Customer FREE Trial Program works as follows: Introduce one bottle of Prime One and one bottle of AM-300 Fat Burning Energy Solution for only $12.95 shipping and handling ($97.95 retail value including S&H). In addition, one can of the Topp Fast meal replacement shake may be substituted for the AM-300 at the same price. Each FREE trial includes a monthly product auto-ship of the same products at the Preferred Customer wholesale price of $63, including S&H plus applicable taxes (a 34% savings). In order to retain and educate new customers, this special offer also includes the new ToppShape Video and Audio, the new "Free Trial Program" brochure and a "Getting Started with Prime One" flyer. There is absolutely no risk to the customer, and customers may cancel their monthly auto-ship at any time. The FREE TRIAL OFFER was officially rolled out March 6, 2004 to AMS independent sales associates throughout the United States and Canada. The next step in the mass marketing campaign is anticipated to begin March 11, 2004 through use of the Internet. The offer will be made available on each AMS associate's replicating web site (go to http://www.amsonline.com/ ), and ultimately added to the AMS recruiting and lead generation portal at http://www.ams.wellnessceo.com/ . AMS is also considering other avenues of distribution in phase three. AMS currently has over 15,000 customers and associates on monthly recurring auto- ship. The Company believes that the current customer acquisition program is timely, given the recent government's release of anti-obesity public service advertisements aimed at getting Americans to lose weight (http://www.smallstep.gov/ ). This is a significant first step to make AMS the industry leader in combining adaptogenic products and weight management, and providing AMS a marketing advantage in the $28 billion annual direct sales industry in North America. "We are excited to demonstrate the first step in the AMS plan, combining direct response marketing and network marketing distribution. AMS adaptogenic and exclusive weight loss formulations lend themselves perfectly to marketing a FREE TRIAL offer with a monthly auto-ship attached," said AMS President, David D'Arcangelo. "Our goal is to acquire 1,500 new FREE TRIAL customers in March, and steadily increase those numbers throughout the second quarter. We believe we are on the forefront of a new distribution model that increases the success ratio of our associates, drives customer acquisition and directly contributes to sales and profitability in 2004." About Advantage Marketing Systems, Inc Advantage Marketing Systems, Inc. sells more than 75 natural nutritional supplements, weight management products, and natural skincare including the world's number-one all-natural weight loss and stress reliever, Prime One, through independent distributors across the U.S. and Canada. More information about the Company is available at http://www.amsonline.com/ . Certain statements in this release may constitute "forward-looking statements" within the meaning of Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended. Certain, but not necessarily all, of such forward-looking statements can be identified by the use of forward-looking terminology such as "anticipates," "believes,""expects," "may," "will," or "should" or other variations thereon, or by discussions of strategies that involve risks and uncertainties. The actual results of the Company or industry results may be materially different from any future results expressed or implied by such forward-looking statements. DATASOURCE: Advantage Marketing Systems, Inc. CONTACT: David D'Arcangelo, President of Advantage Marketing Systems, Inc., +1-405-419-4955 Web site: http://www.amsonline.com/ http://www.ams.wellnessceo.com/ http://www.smallstep.gov/

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