Tudou.com Chooses On2 VP6 for Web Video in China
January 06 2009 - 8:30AM
PR Newswire (US)
Format saves bandwidth costs while providing ideal balance of
quality and performance CLIFTON PARK, N.Y., Jan. 6
/PRNewswire-FirstCall/ -- On2 Technologies (AMEX:ONT) has added
Tudou.com to the growing list of Chinese video web sites using its
On2 VP6(R) format for Adobe(R) Flash(R) video. Serving in excess of
seven million unique viewers per day with a catalogue of over
thirteen million videos that grows by more than 30,000 clips every
day, Tudou.com is one of China's most popular video web sites. As
one of China's largest consumers of bandwidth, by switching to On2
VP6 Tudou will realize significant bandwidth savings while also
improving the video quality on their site. Tudou.com will migrate
from the Sorenson Spark format to On2 VP6 as their default codec
for creating Adobe Flash video content. In addition, Tudou.com will
standardize on the On2 Flix Engine software to encode all incoming
videos to the site. China's largest video sites are adopting On2
VP6 because it delivers clear advantages over the other formats
used in Flash. For example, when compared to Sorenson Spark and
H.264 Baseline profile, On2 VP6 delivers significant data bandwidth
savings, while also requiring less computing power to play back
than H.264 Main and High profiles. On2 VP6 also avoids potentially
costly MPEG-LA licensing obligations. "Tudou is the largest video
web site in the world and we are pleased to have them join the On2
Asia family," said John Fargis, On2 VP of Sales, Asia Pacific.
"This agreement is affirmation of the continuing trend in China
towards adoption of On2 VP6 video." "Switching from Sorenson Spark
to On2 VP6 we estimate a reduction in our bandwidth overhead of up
to 40%, without lowering the quality of our published videos. The
encoding speed of On2 Flix Engine also enables a greater throughput
for video transcoding." Said Michael Zhao, Chief Technology
Officer, Tudou. "This means we are able to increase the quality of
service we offer our customers without increasing our operational
costs." For more information about On2 Technologies, On2 VP6 and
On2 Flix Engine visit http://www.on2.com/ or http://www.on2.cn/.
About On2 Technologies On2 (AMEX:ONT) creates advanced video
compression technologies for desktop and wireless. Powering the
video in many of today's leading web and mobile applications and
devices, On2's customers include: Nokia, Infineon, Sun
Microsystems, Mediatek, Sony, Brightcove, Daum, Move Networks,
Adobe and Skype. On2 Technologies is headquartered in Clifton Park,
NY USA. For more information visit http://www.on2.com/ or
http://www.on2.cn/. DATASOURCE: On2 Technologies CONTACT: Chris
Pfaff for On2, +1-973-509-6565 Web Site: http://www.on2.cn/
http://www.on2.com/
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