IAX Intl Absorbents

FERNDALE, Wash., Aug. 22 /PRNewswire-FirstCall/ -- International Absorbents Inc. (AMEX:IAX), a leading developer and producer of environmentally-friendly pet care and industrial products, today announced that its CareFRESH(R)Colors(TM) brand small animal bedding was named the Best New Product of the Year by Petco Animal Supplies, one of the nation's largest pet specialty retail chains. The award, voted on by nearly 850 store General Managers, was presented at Petco's national store manager's meeting and trade show in Orlando, Florida. In addition, the Company's wholly-owned subsidiary, Absorption Corp, was named a VIP vendor by Petco Management. VIP vendors are among Petco's most important vendors and strategic partners. This the sixth consecutive year that Absorption Corp has been named a VIP Vendor. "CareFRESH(R)Colors(TM) is a category changing brand," stated Gordon L. Ellis, Chairman of International Absorbents Inc. "We are helping our retail partners like Petco up-sell consumers from commodity products like wood shavings to CareFRESH(R) products that are safe, healthy and fun. We are also helping them sell more live animals. Sales of live animals have increased since Petco began using CareFRESH(R)Colors(TM) as their primary in-store bedding. In turn, improved live animal sales leads to increased sales of cages, food, toys and bedding that accompany the purchase of a new family pet. "We are grateful for the recognition from Petco as Best New Product of the Year and look forward to working with them to continue to bring innovative products to the small animal category," added Mr. Ellis. International Absorbents Inc. develops, manufactures and markets patented and proprietary, cost effective consumer and commercial products derived from recycled, renewable materials. These environmentally safe products outperform conventional products used in a broad range of consumer and industrial applications, including retail/commercial pet bedding and litter, oil and hazardous liquid spill cleanup and control, oil/water filtration, and packaging. Further information is available at http://www.internationalabsorbents.com/ . Contact: Charles (Chuck) Tait International Absorbents Inc. Toll Free: 866-514-6559 or 604-681-6181 A number of the matters and subject areas discussed in this press release that are not historical or current facts deal with potential future circumstances and developments, including without limitation, statements referring to the Company's future growth strategies, prospects for the future, potential financial results, market and product line growth, abilities to enter new markets, ability to introduce new products, benefits from infrastructure improvements and the Company's competitiveness and profitability as a result of new sales and marketing programs, are forward- looking statements. The words "believe," "expect," "intend," "estimate," "assume" and "anticipate," variations of such words and similar expressions identify forward-looking statements, but their absence does not mean that a statement is not forward-looking. The discussion of such matters and subject areas is qualified by the inherent risks and uncertainties surrounding future expectations generally, and it is important to note that the Company's actual results could differ materially from those projected, due to various risk factors. Those risks include, but are not limited to delays related to commissioning a new manufacturing plant, contractor performance, newly installed equipment performance, consumer acceptance of the Company's products at a new location, competitor reactions and their ability to market and price their products, general economic conditions outside of the control of the Company, and the economic availability of sources of raw materials to meet demand rates necessary to sustain growth. Additional information concerning factors that could cause actual results to differ materially from those in the forward-looking statements is contained from time to time in the Company's reports filed with the SEC, including, but not limited to, the Company's annual report on Form 10-K for the fiscal year ended January 31, 2006 and its quarterly filings on Form 10-Q. This press release speaks only as of its date, and the Company disclaims any duty to update the information herein. DATASOURCE: International Absorbents Inc. CONTACT: Charles (Chuck) Tait of International Absorbents Inc., Toll Free, 866-514-6559, or +1-604-681-6181, or Web site: http://www.absorbent.com/ http://www.internationalabsorbents.com/

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