MINNEAPOLIS, June 6, 2022
/PRNewswire/ -- Fresh Vine Wine, Inc. (NYSE American: VINE), the
premier producer of lower carb, lower sugar, and lower calorie
premium wines in the United
States, today announced an innovative partnership with The
Independent Grocers Alliance (IGA) and its Better Choices
program, focused on the health and wellness of the customers that
visit IGA's more than 8,000 grocery retailers worldwide. The
partnership aims to educate independent retailers further on meal
preparations incorporating Better Choices products, by
demonstrating innovative ways to pair Fresh Vine Wine as the Better
Choice option on the market for IGA shoppers to enjoy.
![Fresh Vine Wine is New IGA Strategic Red Oval Partner for the United States and International Markets Fresh Vine Wine is New IGA Strategic Red Oval Partner for the United States and International Markets](https://mma.prnewswire.com/media/1832923/Fresh_Vine_Wine_and_IGA_Logo.jpg)
Rick Nechio, President of Fresh Vine Wine, Inc., said, "IGA and
its Better Choices program is a perfect partner for Fresh
Vine Wine, as we both believe today's consumers have an expectation
that retailers can and should support their health-and-wellness
goals. In cooperation with IGA, this program will develop a
marketing campaign that aligns with the IGA Better Choices
marketing position, highlighting the wine's quality, taste and
overall Better Choices attributes.
"Among the many initiatives, we will create an online Retail
Learning Institute course that will provide independent grocery
store owners and their teams insightful strategies, tactics and
plans on how to market, merchandise, and sell premium wines
including optimal pairings and Better Choices-branded
recipes created by celebrity chefs just for IGA shoppers. We
could not be more pleased to be partnering with IGA and are looking
forward to a long and mutually beneficial relationship."
The IGA Better Choices program focuses on supporting consumers
in making informed and balanced decisions about shopping choices.
The program, which features informational components for both
retailers and consumers, was developed in conjunction with IGA
Health & Wellness Advisor and Registered Dietician Kim
Kirchherr. A consumer-facing microsite, igabetterchoices.com,
provides information about planning and shopping for healthier
options, overall wellness, food safety and recipes for
better-for-you dishes.
The partnership between Fresh Vine Wine and IGA will drive brand
awareness, product adoption and sales within the independent
channel for Fresh Vine Wine. The partnership will enable
direct communication to IGA retailers and provide Fresh Vine Wine
the opportunity to participate in national digital advertising and
other promotional opportunities. Fresh Vine Wine products will be
promoted to IGA and other independent grocery retailers through
feature stories, best practices, video interviews and case studies
in all IGA and grocery industry and state association publications
and newsletters, including The IGA Minute as well as through
In-Store promotions, including appearances by the Company's
celebrity owners, Nina Dobrev and
Julianne Hough.
About The Independent Grocers Alliance (IGA)
The Independent Grocers Alliance (IGA) is the world's largest
voluntary supermarket network with aggregate worldwide retail sales
of more than $36 billion per year.
The Alliance includes over 8,000 Hometown Proud Supermarkets
worldwide, supported by 36 distribution companies and nearly 40
major manufacturers, vendors and suppliers known as IGA's Red Oval
Family partners. IGA has operations in 46 of the United States and more than 30 countries,
commonwealths and territories.
About Fresh Vine Wine, Inc.
Fresh Vine Wine, Inc. (NYSE American: VINE) is a premier
producer of lower carb, lower calorie premium wines in the United States, kicking off a 2022 growth
plan following its IPO in mid-December
2021. Fresh Vine Wine's brand vision is to lead the emerging
natural and accessible premium wine category, as health trends
continue to accelerate in the US marketplace. The 2020 US wine
market was a $69B category. Fresh
Vine Wine plans to accelerate growth in 2022 by amplifying its
marketing, expanding product offerings, and expanding its team.
Fresh Vine Wine positions its core brand lineup as an affordable
luxury, retailing between $14.99-$22.99.
Fresh Vine Wine's varietals currently include its Cabernet
Sauvignon, Chardonnay, Pinot Noir, and Rosé.
Forward-Looking Statements
This press release includes
forward-looking statements. These forward-looking statements
generally can be identified by the use of words such as
"anticipate," "expect," "plan," "could," "may," "will," "believe,"
"estimate," "forecast," "goal," "project," and other words of
similar meaning. These forward-looking statements address various
matters including statements regarding the timing or nature of
future operating or financial performance or other events. Each
forward-looking statement contained in this press release is
subject to risks and uncertainties that could cause actual results
to differ materially from those expressed or implied by such
statement. Applicable risks and uncertainties include, among
others, the Company's ability to hire additional personnel and to
manage the growth of its business; the Company's reliance on its
brand name, reputation and product quality; the Company's ability
to adequately address increased demands that may be placed on its
management, operational and production capabilities; the
effectiveness of the Company's advertising and promotional
activities and investments; the Company's reliance on celebrities
to endorse its wines and market its brand; general competitive
conditions; fluctuations in consumer demand for wine; overall
decline in the health of the economy and consumer discretionary
spending; the occurrence of adverse weather events, natural
disasters, public health emergencies, or other unforeseen
circumstances that may cause delays to or interruptions in the
Company's operations; risks associated with disruptions in the
Company's supply chain for grapes and raw and processed materials;
the impact of COVID-19 and its variants on the Company's customers,
suppliers, business operations and financial results; disrupted or
delayed service by the distributors the Company relies on for the
distribution of its wines; the Company's ability to successfully
execute its growth strategy; the Company's success in retaining or
recruiting, or changes required in, its officers, key employees or
directors; the Company's ability to protect its trademarks and
other intellectual property rights; the Company's ability to comply
with laws and regulations affecting its business, including those
relating to the manufacture, sale and distribution of wine; claims,
demands and lawsuits to which the Company may be subject and the
risk that its insurance or indemnities coverage may not be
sufficient; the Company's ability to operate, update or implement
its IT systems; the Company's ability to successfully pursue
strategic acquisitions and integrate acquired businesses; the
Company's potential ability to obtain additional financing when and
if needed; the Company's founders' significant influence over the
Company; and the risks identified in the Company's other filings
with the SEC. The Company cautions investors not to place
considerable reliance on the forward-looking statements contained
in this press release. You are encouraged to read the Company's
filings with the SEC, available at www.sec.gov, for a
discussion of these and other risks and uncertainties. The
forward-looking statements in this press release speak only as of
the date of this document, and the Company undertakes no obligation
to update or revise any of these statements. The Company's business
is subject to substantial risks and uncertainties, including those
referenced above. Investors, potential investors, and others should
give careful consideration to these risks and uncertainties.
Contact: freshvinewine@jonesworks.com
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SOURCE Fresh Vine Wine, Inc.