DRJ Dreams, Inc.

Dreams, Inc. (AMEX:DRJ) announced today that the City of Miami has selected its wholly-owned memorabilia division, Dreams Products Inc. (d/b/a Mounted Memories) as its asset recovery firm prior to the demolition of the Orange Bowl. The arrangement gives Mounted Memories access to virtually everything in and around the Orange Bowl, including the goal posts, lockers, seats, benches, urinals, � even trees. Many of these items will be professionally preserved and are anticipated to be available for sale to the public as soon as January 2. �We are thrilled to work with the City of Miami and the team assigned to the final days of the Orange Bowl. We wanted to do something special � more than just simply sell off the assets,� said Ross Tannenbaum, president of Dreams, Inc. �Our goal is to make the memories of one of Miami�s iconic structures continue on into the future, and to offer sports fans nationwide a chance to maintain their own memories of the Orange Bowl.� As a highlight to the closing days of the Orange Bowl, Mounted Memories is planning a full day of farewell festivities honoring football greats and culminating with a flag football game, pitting the legendary Miami Dolphins lead by Dan Marino against the great University of Miami Hurricanes of the past lead by Jim Kelley and Bernie Kosar. Scheduled for Saturday, January 26th, the game will be a nostalgic reminder of the amazing athletic feats that have taken place in this renowned stadium. �After an evaluation committee of professionals gave careful consideration to proposals, they determined that Mounted Memories is the most qualified organization to handle the end of an era with the tribute that the Orange Bowl deserves,� said City Manager Pete Hernandez. �Now city residents, sports fans and history buffs will all have an opportunity to own a piece of Miami�s history.� According to Mitch Adelstein, president of Mounted Memories, the rich tradition of the Orange Bowl needed to be upheld. �We didn�t want to see the entire 70-year history of one of sports most recognizable names simply sold off at the proverbial court house steps,� he said. �Our goal is to integrate the athletes with associations to the Orange Bowl into the preservation of its fundamental elements.� The company plans to create unique memorabilia, mounted, framed, plaqued and otherwise presented in an extraordinary manner. From its Sunrise-based warehouse, Mounted Memories has extensive experience in creating one-of-a-kind collectibles. Memorabilia that may be available are autographed seats, sections of the locker rooms, signage from the exterior and much more. The building, first named Burdine Stadium, was completed in 1937, playing host to the Miami Hurricanes. The Orange Bowl name came 20 years later, as a tribute to the Orange Bowl Classic that was played there every year till the mid-90s. The Orange Bowl has hosted five Super Bowls (II, III, V, X, and XII) and numerous other events including superstar concerts by Madonna, the Eagles and Prince�s Purple Rain Tour. It was the backdrop to the Dolphins 1972 perfect season as well as the home stadium to the five-time national champion Miami Hurricanes. The movies �Black Sunday� and �Any Given Sunday� used extensive footage of the Orange Bowl. �We are sorry to see the Orange Bowl leave its hallowed ground, but we are glad to be able to keep its history alive,� said Tannenbaum. FOR DETAILS please continue to visit www.orangebowlstadium.com TICKETS FOR THE GAME are available through Ticketmaster and Field of Dreams� stores. DREAMS, INC. trades under the ticker symbol: AMEX:DRJ www.dreamscorp.com Statements contained in this press release, which are not historical facts, are forward looking statements. The forward-looking statements in this press release are made pursuant to the safe harbor provisions of the Private Securities Litigation Reform Act of 1995. Forward-looking statements made herein contain a number of risks and uncertainties that could cause actual results to differ materially. These risks and uncertainties include, but are not limited to, specific factors impacting the Company�s business including increased competition; the ability of the company to expand its operations and attract and retain qualified personnel, the uncertainty of consumer�s desires for sports and celebrity memorabilia; the availability of product; availability of financing; the ability to sell additional franchises; and general economic conditions.