Sally Hansen Wins Breakthrough and Editor's Choice Awards UNIONDALE, N.Y., Sept. 23 /PRNewswire/ -- At a lavish breakfast at the Four Seasons Restaurant in Manhattan, Allure Magazine hosted beauty industry executives to announce the winners of its coveted Best of Beauty Awards. ALLURE readers and editors tested thousands of beauty products in all categories in search of not just the newest and the greatest . . . but of those that were truly deserving of being called The Best. Of the thousands of glosses, mascaras, lotions, shampoos, nail colors and treatments and scents, editors and readers selected 140 favorites. (Photo: http://www.newscom.com/cgi-bin/prnh/20040923/NYTH068-a http://www.newscom.com/cgi-bin/prnh/20040923/NYTH068-b ) Leading the pack of this illustrious group of winners are products that were recognized with special Breakthrough Awards. These awards are reserved for a select group of a few innovations that really push the boundaries of beauty . . . satisfy a need that hadn't been met . . . or introduce a technology that changes a category or creates a whole new one. Only eight products met Allure's criteria for Best Breakthrough of 2004. In announcing the Big Breakthrough Awards in their October issue, Allure stated, "if there were a Nobel Prize for beauty, the makers of these eight products would be heading to Oslo, baby! OK, we're exaggerating -- but this year's time-saving, skin-brightening, wrinkle-filling innovations will earn a prized place in the medicine cabinet." Sally Hansen is very excited to announce that it has received a Breakthrough Award for Sally Hansen Airbrush Legs! In addition, Sally Hansen was also honored with an Editor's Choice Award for Nailgrowth Miracle Salon Strength Treatment! "We are always proud to be the recipient of Allure's Best of Beauty Awards but are overwhelmed to receive two this year, especially the Breakthrough Award for Sally Hansen Airbrush Legs," states Bill McMenemy, Executive Vice President of Marketing for Del Laboratories, who accepted the awards. "These awards are tributes to our Sally Hansen marketing and research and development teams who strive to create cutting edge beauty products for the mass consumer," he continues. Allure's October issue features all the Best of Beauty 2004 winners. For more information on Sally Hansen Airbrush Legs, Sally Hansen Nailgrowth Miracle or the extensive line of Sally Hansen cosmetics and beauty care items log on to http://sallyhansen.com/ or contact: Anne Nugent 516 844-2048 or http://www.newscom.com/cgi-bin/prnh/20040923/NYTH068-a http://www.newscom.com/cgi-bin/prnh/20040923/NYTH068-b DATASOURCE: Sally Hansen CONTACT: Anne Nugent for Sally Hansen, +1-516-844-2048, or Web site: http://sallyhansen.com/

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