Del Laboratories, Inc., to License Elizabeth Arden Trademarks for Salon Nail Care Products
March 25 2004 - 1:36PM
PR Newswire (US)
Del Laboratories, Inc., to License Elizabeth Arden Trademarks for
Salon Nail Care Products UNIONDALE, N.Y., March 25
/PRNewswire-FirstCall/ -- Del Laboratories, Inc. today announced a
trademark licensing agreement for the use of the Elizabeth Ardenand
Red Door trademarks for salon nail care products. The products will
be developed and marketed by Del Laboratories and sold under the
Elizabeth Arden and Red Door names. William McMenemy, Executive
Vice President of Marketing at Del said, "Our expertise in the nail
care business together with the great Elizabeth Arden and Red Door
salon and spa heritage provide a unique selling proposition based
on the strengths of both companies. The new line will provide
salons and nail technicians with a complete line of the highest
quality products, carrying the well known and prestigious Elizabeth
Arden and Red Door trademarks." This agreement marks the first
entree into the professional salon channel for Del, the number one
manufacturer of nail care products to the mass marketing channel.
The first products will begin to roll out later this year and will
be marketed to the Elizabeth Arden and Red Door spas and prestige
salons and spas nationwide. Del Laboratories, Inc., markets and
manufactures cosmetics and over-the- counter pharmaceuticals. Its
major brands include SALLY HANSEN HARD AS NAILS(R), America's
number one nail protection, HEALING BEAUTY(R) skin care makeup,
CORNSILK(R) face makeup, LACROSS(R) nail and beauty implements, lip
color, skin care, bleaches and depilatories, all under the SALLY
HANSEN brand franchise, NATURISTICS(R) cosmetics, and N.Y.C. New
York Color(R) cosmetics. The Company's Del Pharmaceuticals
subsidiary includes ORAJEL(R), the number one brand of topical oral
analgesics, ARTHRICARE(R), PRONTO(R), DERMAREST(R) PSORIASIS,
GENTLE NAUTRALS(R), AURO-DRI(R), TANAC(R) and PROPA pH(R).
Elizabeth Arden and Red Door are registered trademarks of Elizabeth
Arden, Inc. Certain statements in this press release may
constitute"forward-looking statements" under the federal securities
laws. Forward-looking statements contain information that is
subject to certain risks, uncertainties, trends and other factors
that could cause actual results to be materially different from any
future results implied by such forward-looking statements. Factors
that might cause such a difference include, but are not limited to:
delays in introducing new products or failure of consumers to
accept new products; actions by competitors which mayresult in
mergers, technology improvement or new product introductions; the
dependence on certain national chain drug stores, food stores and
mass merchandiser relationships due to the concentration of sales
generated by such chains; changes in fashion-oriented color
cosmetic trends; the effect on sales of lower retailer inventory
targets; the effect on sales of political and/or economic
conditions; the Company's estimates of costs and benefits, cash
flow from operations and capital expenditures; interest rate or
foreign exchange rate changes affecting the Company and its market
sensitive financial instruments including the Company's qualitative
and quantitative estimates as to market risk sensitive instruments;
changes in product mix to products which are less profitable;
shipment delays; depletion of inventory and increased production
costs resulting from disruptions of operations at any of our
manufacturing or distribution facilities; foreign currency
fluctuations affecting our results of operations and the value of
our foreign assets and liabilities; the relative prices at which we
sell our products and our foreign competitors sell their products
in the same market; our operating and manufacturing costs outside
of the United States; changesin the laws, regulations and policies,
including changes in accounting standards, that effect, or will
effect, us in the United States and/or abroad; and trends in the
general economy. Although the Company believes that the
expectations reflected in such forward-looking statements are based
upon reasonable assumptions, it can give no assurance that its
expectations will be achieved. Without limitation, use of the
following words is intended to identify forward-looking statements:
"may," "will," "should," "expect," "anticipate," "estimate,"
"intend," "plan," or "continue" or the negative thereof or other
variations thereon. For further information on factors which could
impact the Company and the statements contained herein, please
refer to the Company's filings with the Securities and Exchange
Commission, including without limitation the Company's Annual
Report on Form 10-K and the "Management's Discussion and Analysis
of Financial Condition and Results of Operations" contained or
incorporatedby reference therein and quarterly reports on Form
10-Q. Filings with the Securities and Exchange Commission are
available on the Company's website at http://www.dellabs.com/.
DATASOURCE: Del Laboratories, Inc. CONTACT: William H. McMenemy,
Executive Vice President of Del Laboratories, Inc., +1-516-844-2040
Web site: http://www.dellabs.com/
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