Contract Gain
September 08 2005 - 3:03AM
RNS Non-Regulatory
Blue Star Mobile Group plc
08 September 2005
BLUE STAR MOBILE GROUP PLC
CONTRACT GAIN:
Extension of Services for News International
Blue Star Mobile Group PLC ("Blue Star" or "the Company"), the AIM listed
provider of entertainment and promotional content via mobile phones, announces
that it has extended its partnership with News International's subsidiary, News
Group Digital, to increase its range of services to management of their mobile
interactive activities.
This currently comprises of mobile channel management and technical delivery.
The impact of the contract will offer the company the opportunity to consolidate
it's current mobile business with News International, continue to develop ground
breaking mobile applications as well as delivering a greater level of recurring
annual income.
The expanded range of services will include:
* SMS subscription services which include football and lottery
* Reverse Auctions and other Text-to-win SMS competitions
To date, Blue Star has provided News International with a full portfolio of
mobile content products which are promoted through all print, web and WAP
channels. In addition, Blue Star creates and markets compelling content
propositions using the purpose built content WAP platform.
Simon Ashley, Commercial Director, News Group Digital, said: "We require a
partner that not only has a thorough understanding of the mobile industry but
brings ideas, energy and robust technical infrastructure to the relationship. I
genuinely believe that Blue Star Mobile will satisfy those criteria."
Steve Clarke, Chief Executive, Blue Star Mobile Group, said: "We are delighted
to be expanding further the range of services we provide to News International.
The provision of new ideas builds customer loyalty, promotes content, creates
differentiation, and establishes new revenue "streams".
ENDS
Blue Star Mobile Group PLC
Steve Clarke, Chief Executive - Tel: 020 7317 2305
Oli Roxburgh, Commercial Director - Tel: 020 7317 2306
Binns & Co PR Ltd
Peter Binns- Tel: 020 7786 9600 / Mobile: 07768 392 582
Paul McManus- Tel: 020 7153 1485 / Mobile: 07980 541 893
This information is provided by RNS
The company news service from the London Stock Exchange
END
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