The Arena Group Appoints Miles Stiverson General Manager of Lifestyle
June 29 2022 - 2:37PM
Business Wire
Anchored By Parade.com, Company Plans to Expand
Portfolio of Lifestyle Brands
Today, The Arena Group (NYSE American: AREN) (the “Company” or
“The Arena Group”) named Miles Stiverson as Senior Vice President
and General Manager of Lifestyle to oversee operations, strategy
and growth for the Company’s Lifestyle brands, anchored by
Parade.com. The Arena Group will expand its portfolio of
entertainment, home, health and wellness brands, collectively known
as the Parade Lifestyle Group, with high-growth initiatives planned
for 2022 and following rapid revenue and gross profit growth,
validating its proprietary playbook and technology.
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The Arena Group named Miles Stiverson as
Senior Vice President and General Manager of Lifestyle. (Photo:
Business Wire)
In the newly created role, Stiverson will build out Parade.com’s
entertainment, wellness, food, travel and other verticals while
managing partnerships, product and site launches, and new
acquisitions for the Lifestyle vertical. According to Comscore,
Parade Lifestyle Group reached 33.6 million unique visitors in May
2022, with Parade.com accounting for 13.6 million visitors and
averaging 14 million visitors in the last six months.
Stiverson brings over 16 years of experience as General Manager
with respected brands like People.com and the Travel vertical at
Dotdash Meredith and as Digital Director for Travel + Leisure and
Allure.com. In five years with Travel + Leisure, he led the
expansion of the publication’s digital audience by 289%. Throughout
his career, Stiverson has driven diverse digital revenue streams –
from editorial and social sponsorships to a robust eCommerce
business.
“Miles is an accomplished innovator, operator and strategic
thinker who brings a highly relevant background in lifestyle and
entertainment to our newest Arena," said Rob Barrett, President of
Media for The Arena Group.
For a complete list of current openings with The Arena Group,
please visit https://thearenagroup.net/careers/.
About The Arena Group
The Arena Group creates robust digital destinations that delight
consumers with powerful journalism and news about the things they
love – their favorite sports teams, advice on investing, the inside
scoop on personal finance, and the latest on lifestyle essentials.
With powerful technology, editorial expertise, data management, and
marketing savvy, the transformative company enables brands like
Sports Illustrated, TheStreet and Parade to deliver highly relevant
content and experiences that consumers love. To learn more, visit
www.thearenagroup.net.
About Parade Media
Parade Media develops and distributes premium content across
digital, mobile, video, and print platforms. Its brands include
Parade, Relish, and Spry Living. Based in Nashville, Tennessee and
New York, the company also creates custom content for major brand
clients and retailers. Visit us at parademediagroup.com.
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version on businesswire.com: https://www.businesswire.com/news/home/20220629005788/en/
Media: Rachael Fink Manager, Public Relations The Arena
Group Rachael.Fink@thearenagroup.net
Andrew Rhodes DKC arena@dkcnews.com
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