BARK Expands Relationship With Shopify to Drive Growth and Operational Efficiencies
April 16 2024 - 8:00AM
Business Wire
Agreement will Enable BARK to Migrate all of
its DTC Businesses onto a Unified, Leading Edge Platform
BARK, Inc. (NYSE: BARK) (“BARK” or the “Company”), a leading
global omnichannel dog brand with a mission to make all dogs happy,
today announced it has expanded its relationship with Shopify, the
leading global commerce company. By leveraging Shopify’s robust
market-leading tools and data insights, BARK aims to further
enhance its customer experience, support scalable growth across its
web and mobile platforms, and drive operational efficiencies.
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The Company expects to migrate all of its business
units–including barkbox.com and superchewer.com, to its Shopify
platform, BARK.co, in fiscal 2025. With all of its offerings on one
platform, the Company anticipates improvements across several key
performance metrics including, traffic, conversion, average order
value, and retention.
“Today’s announcement marks an important milestone in unifying
our commerce platform and ensuring we have the right infrastructure
to reach more dog parents and support long-term, scalable growth,”
said Zahir Ibrahim, Chief Financial Officer of BARK. “With Shopify,
we’re poised to gain valuable insights into customer behavior,
improve our ability to cross-sell, drive operational efficiency,
and most importantly, bring more joy to dogs and their people
everywhere.”
Through this migration, BARK can leverage Shopify’s robust
e-commerce solutions, which afford the Company the agility to test
innovative ideas, quickly deploy new features, and adapt to
changing market trends. This transition also promises a more
seamless shopping experience for dog parents, elevating awareness
of the Company’s growing product portfolio and ensuring it has the
agility to support its long-term growth ambitions.
"We are thrilled to welcome BARK as they embark on this journey
of growth and innovation with Shopify. Our platform and expertise,
combined with BARK’s unwavering commitment to crafting exceptional
products, position us to enhance experiences for dog parents and
create a lasting impact for dogs worldwide,” said Ali Orr, Head of
Consumer Goods at Shopify. “We look forward to supporting the
expansion of BARK’s customer base, optimizing their customer
acquisition costs, exploring new channels for discovery and
conversion, fostering customer loyalty, and future-proofing their
business."
About BARK
BARK is the world’s most dog-centric company, devoted to making
dogs happy with the best products, services and content. BARK’s
dog-obsessed team applies its unique, data-driven understanding of
what makes each dog special to design playstyle-specific toys,
wildly satisfying treats, great food for your dog’s breed,
effective and easy to use dental care, and dog-first experiences
that foster the health and happiness of dogs everywhere. Founded in
2011, BARK loyally serves dogs nationwide with themed toys and
treats subscriptions, BarkBox and BARK Super Chewer; custom product
collections through its retail partner network, including Target
and Amazon; its high-quality, nutritious meals made for your breed
with BARK Food; and products that meet dogs’ dental needs with BARK
Bright®. At BARK, we want to make dogs as happy as they make us
because dogs and humans are better together. Sniff around at
BARK.co for more information.
Forward Looking Statements
This press release contains forward-looking statements relating
to, among other things, the future performance of BARK that are
based on the Company’s current expectations, forecasts and
assumptions and involve risks and uncertainties. In some cases, you
can identify forward-looking statements by terminology such as
“may,” “will,” “should,” “could,” “expect,” “plan,” "anticipate,”
“believe,” “estimate,” “predict,” “intend,” “potential,”
“continue,” “ongoing” or the negative of these terms or other
comparable terminology. These statements include, but are not
limited to, statements about future operating results, including
our strategies, plans, commitments, objectives and goals. Actual
results could differ materially from those predicted or implied and
reported results should not be considered as an indication of
future performance. Other factors that could cause or contribute to
such differences include, but are not limited to, risks relating to
the uncertainty of the projected financial information with respect
to BARK; the risk that spending on pets may not increase at
projected rates; that BARK subscriptions may not increase their
spending with BARK; BARK’s ability to continue to convert social
media followers and contacts into customers; BARK’s ability to
successfully expand its product lines and channel distribution;
competition; the uncertain effects of the COVID-19 pandemic or
other global or macroeconomic events or challenges.
More information about factors that could affect BARK's
operating results is included under the captions “Risk Factors” and
“Management’s Discussion and Analysis of Financial Condition and
Results of Operations” in the Company's quarterly report on Form
10-Q, copies of which may be obtained by visiting the Company’s
Investor Relations website at https://investors.bark.co/ or the
SEC’s website at www.sec.gov. Undue reliance should not be placed
on the forward-looking statements in this press release, which are
based on information available to the Company on the date hereof.
The Company assumes no obligation to update such statements.
View source
version on businesswire.com: https://www.businesswire.com/news/home/20240416855157/en/
Investors: Michael Mougias investors@barkbox.com
Media: Garland Harwood press@barkbox.com
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