Quotient Technology Adds Suite of Brand Safety Tools to Ahalogy’s Muse Influencer Marketing Platform
September 25 2018 - 8:03AM
Business Wire
The first-of-its-kind Influencer Match Score uses data to
quantify how and why Ahalogy chooses influencers for its
campaigns.
Quotient Technology (NYSE: QUOT) brand Ahalogy today announced
the release of a suite of brand safety tools in Muse—an influencer
marketing platform designed to connect consumer passion to purchase
for leading brands and retailers.
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the full release here:
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The first-of-its-kind Influencer Match
Score is comprised of four key areas: a trend score, performance
score, campaign fit score, and image quality score. (Photo:
Business Wire)
The new tools, which are designed to aid influencer selection,
are especially important as CPGs and retailers are cautious of
trusting influencers with their brands because of concerns over
accurate measurement, brand safety and the possibility that a given
influencer endorses rival brands.
“Brand safety is a vital part of Ahalogy influencer campaigns
and our process,” said Bob Gilbreath, Quotient’s VP of Social
Platforms and GM of Ahalogy. “We know how important protecting a
brand and its reputation is for our clients, which is why we’re
innovating in this area.”
The suite includes first-of-a-kind features that support the
health of brands, such as:
- Influencer Proximity Check - for
shopper marketing campaigns to verify an influencer lives close
enough to a retailer that posting about that retailer would make
sense.
- Competitor Post Audit - to
filter out influencers who have worked with a specific brand in a
given time period.
- Influencer Match Score - a
dynamic metric that measures how closely an influencer matches
brand needs or requirements.
Brands need to be certain that the influencers advocating on
their behalf are high-quality, a good brand fit, and creating
content that’s on-trend. The Influencer Match Score is comprised of
four key areas: a trend score, performance score, campaign fit
score, and image quality score. By applying natural language
processing to an influencer’s social content, Ahalogy can determine
which influencers best fit a brand’s message.
To identify influencers with higher quality photography,
Quotient’s Ahalogy brand is using machine learning powered by a
neural network trained on a database of 255,000 human-rated images.
Each image in the network is scored by a sample of people to learn
what humans find aesthetically pleasing in an image. This is then
applied to the influencer imagery found in Muse.
Ahalogy has been out in front when it comes to combating traffic
fraud with third-party verification; in June 2017, it launched its
Tri-Verified™ solution and announced a partnership with Moat
Analytics to ensure valid traffic on campaigns. In addition,
Quotient and its Ahalogy brand became TAG Certified in August.
The new features will be used both internally by the Ahalogy
team and by brands looking to uncover influencers who would be a
good fit for an upcoming campaign. Muse is available at no extra
cost to Ahalogy’s clients and partners.
Want to learn more about Ahalogy Muse™ and its capabilities?
Request access at www.ahalogy.com/muse.
About Quotient Technology Inc.
Quotient Technology Inc . (NYSE: QUOT) is the leading digital
promotions, media and analytics company using proprietary data to
deliver personalized digital coupons and ads to millions of
shoppers daily. Our core platform, Quotient Retailer iQ™, connects
to a retailer’s point-of-sale system and provides targeting and
analytics for consumer packaged goods (CPG) brands and retailers.
Our distribution network also includes our Coupons.com app and
website, thousands of publishing partners and, in Europe, the
Shopmium mobile app. We serve hundreds of CPGs, such as Clorox,
Procter & Gamble, General Mills and Kellogg’s, and retailers
like Albertsons Companies, CVS, Dollar General, Kroger and
Walgreens. We operate Crisp Mobile, which creates mobile ads aimed
at shoppers, and Ahalogy, a leading influencer marketing firm.
Founded in 1998, Quotient is based in Mountain View, California,
with offices across the U.S., in Bangalore, India; Paris and
London. Learn more at Quotient.com, and follow us on Twitter
@Quotient.
Quotient, Quotient Retailer iQ, Shopmium and Ahalogy are
trademarks or registered trademarks of Quotient Technology Inc. and
its subsidiaries in the United States and other countries. Other
marks are the property of their respective owners.
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version on businesswire.com: https://www.businesswire.com/news/home/20180925005619/en/
Quotient TechnologySamantha Miller,
330-209-9820press@quotient.com
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