TORONTO, Feb. 27,
2024 /CNW/ - EMERGE Commerce Ltd. (TSXV: ECOM)
("EMERGE", or the "Company"), a premium e-commerce
brand portfolio, is pleased to provide the following corporate
update, highlighting key growth initiatives and drivers for
truLOCAL in 2024.
truLOCAL, our premium meat & seafood subscription
brand, and EMERGE's largest business by revenue and profit, is in
the process of rolling out a number of initiatives aimed at
building on the recent momentum, and driving organic growth in
2024, including:
- Corporate Gifting: truLOCAL secured approximately
$450,000 in corporate orders in Q4
2023, driven by a large multi-national corporate order (2,000+
employees), in addition to a number of smaller orders from
other corporate customers. truLOCAL intends to build out its
corporate gifting/ B2B business, positioning truLOCAL subscription
boxes as a fresh take on "Employee Perks" and "Client
Gifts" with a focus on a healthy diet, while supporting local
farmers.
To inquire about corporate orders for your organization, or to
learn more about this program, please visit: truLOCAL
Corporate Gifts
- Customer Acquisition Traction: In January
2024, truLOCAL saw its largest influx of net new customers
since Q2 2020 ("peak-pandemic"), with continued traction on
the customer acquisition front in Q1 to date. The main driver for
these encouraging results is our revamped marketing program and
strategy. Given truLOCAL's favorable Customer Lifetime Value
("CLTV") to Customer Acquisition Cost ("CAC"), we intend on
accelerating our marketing efforts to drive efficient growth with a
focus on high CLTV members at reasonable CACs, rather than seeking
one-time customers.
- Curated Boxes: truLOCAL has previously seen success with
curated boxes during various holidays/ seasonal occasions. We plan
to grow our assortment and collaborate with other brand partners,
including with truLOCAL sister site, Carnivore Club. Live
curated box examples include "Date Night", "Steak Lovers", "Fish
Faves" and "Classic Clean and Lean" boxes.
To inquire about brand collaborations, or learn more about the
Curated Boxes program, please visit:
https://trulocal.ca/curated-boxes
- Advertising Program: truLOCAL is in the early stages of
rolling out a high-margin, advertising revenue line, leveraging our
online and offline distribution coupled with our extended
advertising relationships established by other EMERGE brands.
truLOCAL members are digitally savvy, health-conscious, and high
income. We anticipate strong premium advertiser demand to reach
such a prized demographic.
To inquire about advertising opportunities, please reach out
to info@trulocal.ca
"The recent $450,000 or so in
corporate orders is an example of how the truLOCAL brand and
business have the potential to extend far beyond our core consumer
subscription offering, which itself remains an area of vast growth
potential. We fully intend on leveraging the highly respected
truLOCAL brand along with our long-standing relationships in the
space to unlock new organic growth drivers in the near-term.
Between the positive customer acquisition traction we are seeing
lately, as well as key initiatives being scaled such as corporate
gifting, curated boxes, and our advertising program, we believe
truLOCAL is on the right path to not only re-ignite revenue growth
again, but to also capture a larger piece of the multi-billion
dollar online meat & seafood/ e-grocery opportunity in 2024 and
beyond," commented Ghassan Halazon, Founder and CEO, EMERGE
Commerce.
About EMERGE
EMERGE (TSXV: ECOM) is a premium e-commerce brand
portfolio in Canada and the U.S. Our subscription and
marketplace e-commerce properties provide our members with access
to unique offerings across grocery and golf verticals. Our grocery
businesses include truLOCAL.ca, our premium meat &
seafood subscription brand, and Carnivore Club, our
artisanal meat subscription brand. Our golf businesses
include UnderPar, our discounted golf experiences
brand, and JustGolfStuff, our golf products &
apparel brand.
To learn more
visit https://www.emerge-commerce.com/
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Cautionary notice
Neither TSX Venture Exchange nor
its Regulation Services Provider (as that term is defined in
policies of the TSX Venture Exchange) accepts responsibility for
the adequacy or accuracy of this release.
Notice regarding forward-looking
statements
This press release may contain certain forward-looking
information and statements ("forward-looking information") within
the meaning of applicable Canadian securities legislation, that are
not based on historical fact, including without limitation
statements containing the words "believes", "anticipates", "plans",
"intends", "will", "should", "expects", "continue", "estimate",
"forecasts" and other similar expressions. Readers are cautioned to
not place undue reliance on forward-looking information.
Actual results and developments may differ materially from those
contemplated by these statements. The Company undertakes no
obligation to comment on analyses, expectations or statements made
by third-parties in respect of the Company, its securities, or
financial or operating results (as applicable). Although the
Company believes that the expectations reflected in forward-looking
information in this press release are reasonable, such
forward-looking information has been based on expectations, factors
and assumptions concerning future events which may prove to be
inaccurate and are subject to numerous risks and uncertainties,
certain of which are beyond the Company's control, including the
risk factors discussed in the Company's MD&A, Prospectus
Supplement and Annual Information Form and are available through
SEDAR at www.sedar.com. The forward-looking information
contained in this press release are expressly qualified by this
cautionary statement and are made as of the date hereof. The
Company disclaims any intention and has no obligation or
responsibility, except as required by law, to update or revise any
forward-looking information, whether as a result of new
information, future events or otherwise.
On Behalf of the Board
Ghassan Halazon
Director, President, and CEO
SOURCE EMERGE Commerce Ltd.