Arcadia Biosciences Launches GoodWheat™ Consumer Ingredient Brand
March 19 2018 - 8:00AM
Business Wire
-- Branded Consumer Ingredients Offer Food
Manufacturers Value Opportunities Through Healthy Wheat Grain and
Flours --
Arcadia Biosciences, Inc. (Nasdaq: RKDA), an agricultural
technology company, today announced the official launch of its
GoodWheat™ consumer brand, a non-transgenic (non-GM) platform that
enables food manufacturers to differentiate their consumer-facing
brands. The brand launch is a key element of the company’s
go-to-market strategy to achieve greater value for its innovations
by participating in downstream consumer revenue opportunities.
Arcadia designed the brand to make an immediate connection with
consumers that products made with GoodWheat™ meet their demands for
healthier wheat options that taste great. The GoodWheat™ brand
encompasses Arcadia’s current and future non-GM wheat portfolio of
high fiber Resistant Starch (RS) and Reduced Gluten wheat
varieties, as well as future wheat innovations. In addition to the
recently announced technology milestones in its RS wheat program
and its commercial launch, Arcadia has made significant progress in
its Reduced Gluten wheat program and remains on track for its
commercial launch.
“Our GoodWheat™ brand is directly aligned with our strategic
direction to deliver differentiating value to food manufacturers
and consumers who want healthier products that taste great,” said
Raj Ketkar, Arcadia’s president and CEO. “The launch of the
GoodWheat™ brand follows a decade of research in wheat quality
traits and is the direct result of the product strategy implemented
last year.”
The global wheat flour market was approximately $200 billion in
2015 and is estimated to grow to $270 billion by 2022. In the
United States, an average of 500 calories per day comes from wheat,
and as a result, Arcadia believes its GoodWheat™ varieties have
significant value opportunities. To capitalize on these
opportunities, the company is building out its commercial team,
including the retention of Ian Miller, an expert branded ingredient
strategist who was the architect of the NutraSweet brand along with
hundreds of other well-known consumer brands.
“The chance to make a positive healthy impact with an ingredient
as ubiquitous as wheat doesn’t come around very often,” Miller
said. “With GoodWheat™, Arcadia has an incredible opportunity to
meet mainstream consumer demand and create measurable value for
consumer food and beverage brands.”
Arcadia recently announced it has developed wheat varieties that
contain up to 94 percent amylose, compared to 25 to 30 percent
amylose in traditional wheat. Increased levels of amylose
correspond to higher levels of resistant starch which has been
proven to deliver significant health benefits. These same wheat
varieties also deliver levels of total dietary fiber high enough to
meet the US Food and Drug Administration’s threshold for a “Good
Source” of fiber or “High in Fiber” designation on consumer
packaging. Since Resistant Starch GoodWheat™ is naturally high in
fiber, food companies can reduce the use of additional fiber
sources in their formulations and simplify their ingredient labels.
Arcadia is already working with a growing number of consumer
packaged goods companies on new, healthier formulations of existing
products using both refined and whole wheat Resistant Starch
flour.
To meet demand for functional wheat ingredients, the company is
also developing Reduced Gluten, and other soon-to-be announced
improved wheat varieties that would be sold under the GoodWheat™
brand.
About Arcadia Biosciences, Inc.
Based in Davis, Calif., Arcadia Biosciences (Nasdaq: RKDA)
develops agricultural products that create added value for farmers,
enhance human health and improve the environmental sustainability
of agriculture. Arcadia’s nutrition traits and products are aimed
at creating healthier ingredients and whole foods with lower
production costs. Arcadia’s agronomic performance traits are aimed
at making agricultural production more economically efficient and
environmentally sound. For more information,
visit www.arcadiabio.com.
Note Regarding Forward-Looking Statements
This press release contains forward-looking statements within
the meaning of the Private Securities Litigation Reform Act of
1995, including statements relating to the company's wheat traits,
the announcement of improved wheat varieties, the value of our
products, the ability of consumers and commercial partners to
favorably differentiate our wheat traits from other available
products, the impact of using our wheat traits on food
formulations, and the commercialization of these traits.
Forward-looking statements are subject to risks and uncertainties
that could cause actual results to differ materially, and reported
results should not be considered as an indication of future
performance. These risks and uncertainties include, but are not
limited to: the company’s and its partners’ and affiliates’ ability
to identify and isolate desired traits; the demand for the
company’s product’s, both from commercial partners and consumers;
the company’s and its partners’ ability to develop commercial
products incorporating its traits and complete the regulatory
review process for such products; the company’s compliance with
laws and regulations that impact the company’s business, and
changes to such laws and regulations; the company’s future capital
requirements and ability to satisfy its capital needs; and the
other risks set forth in the company’s filings with the Securities
and Exchange Commission from time to time, including the risks set
forth in the company's Annual Report on Form 10-K for the year
ended December 31, 2016. These forward-looking statements speak
only as of the date hereof, and Arcadia Biosciences, Inc. disclaims
any obligation to update these forward-looking statements.
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version on businesswire.com: https://www.businesswire.com/news/home/20180319005518/en/
Arcadia Biosciences, Inc.Jeff Bergau,
+1-312-217-0419jeff.bergau@arcadiabio.com
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