Willow Launches Willow Sports, North America’s Cricket-Focused FAST Channel, Just in Time for the Australia vs. India ICC Women’s T20 World Cup Match
October 11 2024 - 4:36PM
Business Wire
Willow Sports is Available on Sling Freestream,
Fubo, DistroTV, Plex, Free Live Sports, YuppTV and KaroStream for
Free
Willow, offering more live, streaming and on-demand cricket than
any other sports service, today announced the launch of Willow
Sports, North America’s cricket-focused Free Ad-Supported Streaming
TV (FAST) channel. Starting today, Willow Sports offers fans free
access to live marquee matches, classic games and much more.
Willow Sports is available on major streaming platforms,
including Sling Freestream, Fubo, DistroTV, Plex, Free Live Sports,
YuppTV and KaroStream, where viewers can catch select ICC Women’s
T20 World Cup matches beginning on October 13, 2024.
“Over the past year, cricket’s popularity has skyrocketed in
North America, largely fueled by USA’s stunning victory over
Pakistan in the ICC Men’s T20 World Cup and the second season of
Major League Cricket,” said Todd Myers, COO of Willow. “With this
growing enthusiasm, Willow Sports will bring cricket further into
the spotlight, offering free access to some of the most exciting
matches and tournaments. American cricket fans have never had
greater access to the second most popular sport in the world.”
Willow Sports launches with a diverse lineup featuring select
live matches from major competitions such as the IPL and ICC
events, including the ICC Women’s T20 World Cup, beginning with
coverage of the highly anticipated match between the dominant
defending champions Australia and 2020 runners-up India on Sunday,
October 13 at 10 am ET. With an unmatched slate of live women’s
matches, Willow Sports is the true home of women’s cricket in
America. Viewers have access to unforgettable performances from top
athletes, along with full-length replays and highlights of iconic
moments like Virat Kohli’s record-breaking century and the USA’s
remarkable victory over Pakistan.
This announcement comes on the heels of a wave of success for
Willow, having recently partnered with several streaming services
and regional sports networks, including Fubo, YES Network, ROOT
Sports, NBC Sports Bay Area, Monumental Sports and Bally
Sports.
Willow is the home of cricket in North America and the only
platform that reaches more than 5 million South Asians in the U.S.
and Canada. The service connects advertisers and brands with an
affluent and well-educated audience of passionate fans of cricket,
the most popular sport of the fastest-growing demographic in the
U.S., the Asian Indian community.
For more information on Willow Sports and how to access the
channel, please visit www.willow.tv.
About Willow
Willow is the premier destination for cricket in the United
States and Canada, boasting the most comprehensive live, streaming,
and on-demand cricket coverage available. Guided by its mission to
make cricket globally accessible, Willow combines cricket’s rich
heritage with innovative broadcasting to offer an unmatched viewing
experience.
Dedicated to excellence and innovation, Willow provides cricket
enthusiasts with HD-quality live streaming, interactive scorecards,
and extensive coverage from nearly every major cricket board and
tournament worldwide.
Willow’s TV network is also available through top providers such
as DISH, Sling, Fios, Spectrum, Xfinity, Optimum, DIRECTV, DIRECTV
Stream, and Fubo, and also offers a dedicated streaming app
available on all major CTV devices, including Apple TV, Roku,
Samsung Smart TVs, Amazon Fire TV, Xbox One, Android TV,
Chromecast, Google TV, and more, ensuring fans never miss a moment
of the action.
Explore the ultimate cricket experience at www.willow.tv.
View source
version on businesswire.com: https://www.businesswire.com/news/home/20241011098963/en/
For more information, contact: Andrew Laszacs Bob Gold &
Associates 310-320-2010 willow@bobgoldpr.com