Launching with Bandcamp Friday, Artists Gain
Access To Free Roland Virtual Instruments, Sound Collections, and
Exclusive Events
Roland Corporation, a trailblazer in electronic musical
instruments and applications for creators, today announced its
support for the upcoming Bandcamp Friday, set to take place on
October 4. This initiative, spearheaded by Bandcamp— the online
record store and music community where passionate fans discover,
connect with and directly support the artists they love—aims to
empower artists by eliminating revenue shares, ensuring that all
proceeds go directly to them on every Bandcamp Friday.
This press release features multimedia. View
the full release here:
https://www.businesswire.com/news/home/20240930384722/en/
Roland Partners with Bandcamp to Support
its 5 million+ Artists (Photo: Business Wire)
Since its launch in 2020, Bandcamp Fridays have been a crucial
lifeline for artists and labels, and this month's event promises to
extend that support even more. In this exciting collaboration,
Roland is rolling out a series of initiatives throughout October
aimed at fostering creativity and strengthening community
connections. These initiatives include exclusive access to the free
Roland Ultimate Studio Suite and exclusive artist events, offering
unique creative opportunities for both artists and fans.
Exclusive Free Roland Ultimate Studio Suite*:
Roland is offering a powerful set of tools to inspire both
Bandcamp artists and fans. The free Roland Ultimate Studio Suite
unlocks access to over 50 legendary Roland instruments— including
the iconic TR-808 and TR-909—along with a suite of studio software
instruments, effects, artist sample packs, and preset collections
for both hardware and software. The offer also includes:
- A 3-month trial of Roland Cloud Ultimate
- 50% off Roland Cloud Lifetime Keys
- 25% off Roland Lifestyle apparel and merchandise
This exclusive offer provides Bandcamp artists and fans the
opportunity to unlock new creative possibilities just in time for
Bandcamp Friday on October 4. To learn more about how to access the
free offer and to learn more about the Roland x Bandcamp
partnership, visit: https://www.roland.com/bandcampfriday.
“Roland is excited to provide Bandcamp artists access to our
Roland Ultimate Studio Suite of tools to fuel their creativity and
grow their audience,” said Roland Chief Marketing Officer Matt
Wechsler. “The longstanding commitment from Bandcamp to empower
artists through their platform aligns with our focus on supporting
artists at every stage of their musical journey.”
Virtual Listening Parties:
As part of this partnership, Bandcamp will be hosting four
Virtual Listening Parties featuring celebrated Roland artists. Fans
will be able to enjoy full-album performances in an intimate,
interactive setting. The lineup for these events includes:
- Shigeto – October 22, 2024, 6:00 p.m. EDT
- Svaneborg Kardyb – October 15, 2024, 3:00 p.m. EDT
- Kelly Lee Owens – October 18, 2024, 1:00 p.m. EDT
- The Hard Quartet – October 4, 2024, 6:00 p.m. EDT
During these Listening Parties, artists stream their latest
albums in full and interact directly with fans via live chat. They
can discuss the inspiration behind their music, share stories, and
answer fan questions in real time. These events go beyond the
traditional album release experience, providing fans with a deeper
connection to the artists and the music they love. Fans can sign up
to follow the featured artists on Bandcamp and will automatically
get notified for Listening Party updates.
“We’re thrilled to partner with Roland to support Bandcamp’s 5
million+ artists,” said Bryan Biniak, Bandcamp President. "At
Bandcamp, supporting artists is at the heart of everything we do.
Roland shares this same artist-first philosophy, with over 50 years
of empowering musicians and fueling their creativity."
Special Roland x Bandcamp Artist Interview:
Additionally, Roland and Bandcamp will host an exclusive Roland
x Bandcamp interview with the band Undeath on October 7, 2024, at
5:30 p.m. EDT. This special session is in celebration of the 100th
Bandcamp Metal Show and will feature an interview between Undeath's
Alexander Jones and Bandcamp Metal Show host Brad Sanders. The
interview offers fans a unique opportunity to learn about the
band’s creative process, dive into their musical journey, and
uncover the stories behind their music. Fans can follow the band on
Bandcamp to receive updates to watch the interview on Undeath’s
Bandcamp page.
The press kit, including hi-res images and more, is available
here.
*The Roland Ultimate Studio Suite offer is only available to new
Roland Cloud members.
About Roland Corporation
For more than 50 years, Roland’s innovative electronic musical
instruments and multimedia products have fueled inspiration in
artists and creators around the world. Embraced by hobbyists and
professionals alike, the company’s trendsetting gear spans multiple
categories, from pianos, synthesizers, guitar products, drum and
percussion products, DJ controllers, audio/video solutions, gaming
mixers, livestreaming products, and more. As technology evolves,
Roland and its expanding family of brands, including Roland Cloud,
BOSS, V-MODA, Drum Workshop (DW), PDP, Latin Percussion (LP), and
Slingerland, continue to lead the way for music makers and
creators, providing modern solutions and seamless creative
workflows between hardware products, computers, and mobile devices.
For more information, visit Roland.com or see your local Roland
dealer. Follow Roland on Facebook, Twitter (@RolandGlobal), and
Instagram (@RolandGlobal).
About Bandcamp
Bandcamp is the world’s largest online record store and music
community where passionate fans discover, connect with and directly
support the artists they love. With the majority of revenue going
directly to artists, Bandcamp fosters a communal experience with
music discovery, where artists and fans support each other in a
vibrant ecosystem. Bandcamp artists and labels release and sell a
broad range of music products, including digital and physical
records, vinyl, apparel and merchandise.
View source
version on businesswire.com: https://www.businesswire.com/news/home/20240930384722/en/
Press Contact: Farrah Monroe Max Borges Agency +1 (706)
969-3015 roland@maxborgesagency.com
Company Contact: Rebecca Genel Brand Connections, Media
Relations Manager Roland Corporation +1 (323) 890-3718
rebecca.genel@roland.com