NEW
YORK, Sept. 23, 2024 /PRNewswire/ --
The ITN-SSP provides the industry's most streamlined
digital-like solution for local linear TV, closely aligning it with
the ease and efficiency of programmatic digital media. This new
offering enables suppliers to submit, manage, control, and report
on transactable inventory directly within ITN's comprehensive
marketplace.
The platform leverages ITN's highly regarded internal media
management software, developed over years of investment and
learning. It provides industry professionals with the most robust
direct local linear TV selling tools ever available to sellers.
ITN is currently engaged with demand-side platforms (DSPs) and
buying marketplaces to integrate and connect, enabling a true,
fully realized, programmatic buying experience for local linear TV.
This connection is rolling out throughout the fall and winter of
2024/25, with full functionality targeted for completion next
year.
"The industry has been waiting for a platform that puts local
linear TV into the programmatic ecosystem and back into the
forefront of the media industry. Our goal is to bridge the gap in
technology between linear TV and other media by providing a
digital-like experience with ease of execution, transparency, and
control. Today marks a significant step in that direction." stated
Todd Watson, CEO of ITN.
Watson went on to say, "While the ITN-SSP is currently
connecting with local TV and engaging DSP platform companies, we
are committed to expanding its capabilities to deliver even greater
value in the future."
For more information regarding the ITN SSP please contact:
Craig Sulema
at CSulema@ITNnetworks.com
About ITN Networks:
ITN Networks is the leading ad tech company in the
transformation of local TV and streaming activation.
Their proprietary platforms utilize the industry's most
advanced technology for data organization, dynamic analytics,
process automation, and optimization tools to connect marketers
with their key consumers at the local level.
Their managed service team activates local video across
broadcast, cable, and digital channels. They handle the
complexities for agencies and marketers, providing expert guidance
and execution while allowing them oversight and control to ensure
their strategies are executed as planned.
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SOURCE ITN Networks