With 23 locations worldwide, it has trained over
350,000 people since 1999 promoting coffee excellence
TRIESTE, Italy, Sept. 9,
2024 /PRNewswire/ -- illycaffè proudly marks
the 25th anniversary of its Università del Caffè, a global
center of excellence dedicated to fostering the culture of quality
coffee around the world. Founded in 1999, the Università del Caffè
has been at the forefront of educating coffee growers, hospitality
professionals, and enthusiasts, with a reach that now spans 23
countries, including headquarters in Trieste.
Since its inception, the Università del Caffè has trained over
350,000 individuals, including coffee producers, baristas,
restaurateurs, and coffee lovers. The institution's mission is to
enhance and elevate every aspect of the coffee supply chain, from
cultivation to the final cup. This commitment is reflected in its
robust educational programs, delivered by a faculty of 50 highly
qualified instructors certified by ACS Italia, a skills
certification body that attests the level of knowledge and ability
in training.
"Training is a strategic lever for the success of a company,
an industry, and for the development of individuals," said
Cristina Scocchia, CEO of
illycaffè. "It also embodies passion, curiosity, and a
desire to expand one's knowledge. The Università del Caffè
exemplifies how a culture of quality and sustainability can be
conveyed through innovative and engaging education."
With branches across different continents, the Università del
Caffè offers a diverse range of courses tailored to meet local
needs while maintaining a global standard of excellence. This
international presence ensures that specialized knowledge is
accessible to a wide audience, allowing for a nuanced
understanding of regional coffee cultures and practices.
The courses are structured to cater to various stakeholders in
the coffee supply chain:
- For Coffee Producers: The Università del Caffè
provides in-depth training on the latest agronomic techniques,
tailored to the specific conditions of diverse growing regions.
This helps farmers optimize their production and maintain
high-quality standards.
- For Hospitality Professionals: Baristas,
restaurateurs, and other hospitality workers receive specialized
training on coffee preparation, as well as insights into effective
business management and marketing strategies to enhance their
operations.
- For Coffee Enthusiasts: The Università del Caffè
offers tasting sessions and informational courses designed to
deepen the appreciation of coffee. Participants learn to recognize
the unique flavors and aromas of coffees from around the world,
fostering a greater understanding of coffee as an art and a
science.
As the Università del Caffè celebrates this milestone, it
remains committed to its mission of spreading the culture of
quality coffee and ensuring that everyone in the coffee community,
from producer to consumer, can benefit from its wealth of knowledge
and expertise.
illycaffè
illycaffè is an Italian family-owned
company, founded in Trieste in 1933 which has always set
itself the mission of offering the best coffee to the world. It
produces a unique 100% Arabica blend composed of 9 different
ingredients. The company selects only 1% of the best Arabica beans.
Every day more than 8 million cups of illy coffee are served in
over 140 countries around the globe, in the cafés, restaurants and
hotels, in single-brand cafés and shops, at home and in the office,
in which the company is present through subsidiaries and
distributors.
Since its foundation, illycaffè has oriented its strategies
towards a sustainable business model, commitment that it
strengthened in 2019 by adopting the status of Benefit Company and
in 2021 becoming the first Italian coffee company to obtain the
international B Corp certification. Everything that is "made in
illy" is about beauty and art, the founding principles of the
brand, starting from its logo, designed by artist James Rosenquist, up to illy Art Collection
cups, decorated by over 130 international artists, or coffee
machines designed by internationally renowned designers. With
the aim of spreading the culture of quality to growers, baristas
and coffee lovers, the company has developed its Università del
Caffè which today holds courses in 23 countries around the world.
In 2023, the company had a turnover of €595,1 million. The illy
single-brand network has 159 points of sale in 30 countries.
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SOURCE illycaffè