Cascadia Managing Brands Launches the Ultimate Industry Playbook: Flavors and Fortunes: Navigating the Food and Beverage World
August 27 2024 - 8:05AM
Business Wire
Cascadia Managing Brands today announced the release of
Flavors and Fortunes: Navigating the Food and
Beverage World, a no-nonsense handbook now available on the
Cascadia Managing Brands website and Amazon.com for $1999. This
expansive tome, spanning over 1100 pages, is the culmination of
seven years of relentless work and distills three decades of
front-line industry experience with giants such as Evian, Naked
Juice, Fresh Samantha/Odwalla, Bain, Coca-Cola, Dirty Potato Chips,
Bonne Maman Preservers, Droste and Lindt Chocolate, Liquid Death,
and numerous other standout food and beverage brands.
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Flavors and Fortunes Cover (Graphic:
Business Wire)
Book Highlights:
- High-Performance Teams and Netflix Case Study: Dive into
strategies for sculpting high-performance teams, illustrated
through a detailed case study of Netflix’s operational
strategies.
- Consumer Engagement and Brand Identity Evolution: Unpack
tactics for mastering consumer engagement and the evolution of
brand identity, critical for capturing and maintaining market
share.
- Guerilla and Disruptive Marketing: Explore cutting-edge
marketing strategies with a focus on guerilla and disruptive
techniques that break the conventional marketing mold.
- Liquid Death Case Study: Gain insights from the Liquid Death
brand’s meteoric rise, showcasing unconventional branding and
marketing tactics in the beverage industry.
- Digital Mastery: From mastering social media to leveraging
digital marketing, learn to dominate the digital landscape to
propel brand growth and consumer reach.
- Distributor Management and US Retail Insights: Navigate the
complexities of distribution and retail landscapes with actionable
strategies and insights tailored for the US market.
- Sales Training: Spanning over 280 pages, delve deep into sales
training methodologies that prepare teams to excel in today’s
competitive marketplace.
Product Description: Forget everything you thought was
sacrosanct about the food and beverage industry. Flavors and
Fortunes: Navigating the Food and Beverage World is not just
another industry handbook; it’s a survival kit for the real world
where great concepts face the brutal tests of the market. This book
includes everything you ever wanted to know about the food and
beverage industry but were afraid to ask!
You’ll learn to:
- Generate and execute ideas that sell—not just impress in
boardroom pitches.
- Master the hidden mechanics of marketing and R&D, where
guessing has no room.
- Seamlessly handle the complexities of scaling from concept to
consumer.
- Outmaneuver your competition with superior sales strategies and
financial acumen.
With wit, blunt truth, and invaluable lessons, Flavors and
Fortunes is your key to mastering one of the most cutthroat
industries out there. Whether you're gearing up to disrupt retail
markets or scale an existing enterprise, this book promises to be
an indispensable resource.
Added Value: Each handbook includes over $10,000 worth of
integrated industry data from Beverage Marketing Corp., enhancing
the handbook’s practical value. Additionally, purchases come with
more than $10,000 in free industry consultations, including a
personal 30-minute session with the experts at Cascadia Managing
Brands.
For further information, visit www.cascadiafoodbev.com or find
the handbook on Amazon.
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Cascadia Managing Brands 120 East Main Street, Suite 375 Ramsey,
NJ 07446 Email: info@cascadiafoodbev.com Phone: 201-376-1667