Advertising Success Platform Recognized as a
Finalist in AdTech – DSP Category
FORT
WORTH, Texas, Aug. 27,
2024 /PRNewswire/ -- Simpli.fi, the Advertising
Success Platform providing programmatic advertising and workflow
software to agencies, brands, and media companies, today announced
it has been named a finalist for Cynopsis' Best of the Best Awards
in the AdTech – Best DSP category.
The list, which recognizes top players across AdTech,
programming, and marketing in the last year, honors Simpli.fi's
Visit Boise Tourism campaign, executed in partnership with local
Boise advertising agency Duft
Watterson.
The five-month programmatic advertising campaign aimed to drive
local tourism to the capital city of Idaho. By the end of the operation, there were
nearly 4,200 visits to local Boise
establishments – from restaurants and hotels to the airport – and
over 9,200 ad clicks on the tourism website.
To drive success for the campaign, Simpli.fi utilized its suite
of programmatic advertising tools. The company also employed
detailed reporting and mid-campaign optimization techniques, which
allowed for granular level targeting that helped optimize ads
across channels. By identifying the most effective locations where
ads were successful and capitalizing on those spots to drive
further traffic, for example, Simpli.fi was able to improve
performance by reallocating budgets to where the most successful
ads were running.
"Through our programmatic advertising tools, namely our
Addressable Audience Curation, Keyword Search and Site Retargeting,
and Addressable Geo-Fencing solutions, we were able to help Duft
Watterson and Visit Boise target regional and national markets,
identifying 3.5 million relevant households and potential
Boise visitors," said Paul Harrison, co-founder and CTO at Simpli.fi.
"This award recognizes our strong work with our partners and
acknowledges our ability to get the right messages in front of the
right audiences, at the right time, to drive key business
initiatives."
Simpli.fi, which is backed by leading private equity firms GTCR
and Blackstone, is a holistic Advertising Success Platform that
spans best-in-class programmatic solutions such as CTV,
addressable, mobile, video, display, native, and audio - as well as
omnichannel managed services and workflow software. Simpli.fi's
platform executes over 140,000 campaigns for 30,000 advertisers on
average each month. It has proven itself to be an industry-leading
platform and has expanded its omnichannel capabilities and customer
base through various acquisitions and product releases, such as its
acquisition of Bidtellect in March
2023 and the release of ZTV in July
2023.
Simpli.fi will be honored with this recognition at Cynopsis'
Best of the Best & Rising Star Awards Ceremony in New York City on September 17. For more information about
Simpli.fi, please visit their website.
About Simpli.fi
Simpli.fi is the leading Advertising
Success Platform, providing programmatic advertising solutions and
workflow software to over 2,000 media teams, agencies, and brands.
Simpli.fi empowers advertisers to maximize relevance in what they
do, in the connections made, and in the results delivered across
CTV, mobile, display, and other media types. Our platform delivers
performance on budgets of all sizes, executing over 140,000
campaigns for 30,000 advertisers in a typical month. Simpli.fi's
investors include leading private equity firms Blackstone and GTCR.
To learn more about Simpli.fi, please visit Simpli.fi.
Media Contact
simpli.fi@allisonworldwide.com
View original content to download
multimedia:https://www.prnewswire.com/news-releases/simplifi-named-to-cynopsis-2024-best-of-the-best-list-302229762.html
SOURCE Simpli.fi