808Wraps Revolutionizes Vehicle Wraps in Hawaii with Canon UVgel Technology
August 19 2024 - 2:36PM
In vibrant and picturesque Oahu, Hawaii, Jon Launer, CEO of
808Wraps, is making significant strides in the vehicle wrap
industry. With a keen eye on market trends and a relentless pursuit
of excellence, Launer has positioned 808Wraps as a pioneering
force, particularly with its recent high-profile project of
wrapping a Tesla Cybertruck using Canon UVgel technology.
808Wraps was among the first in the country, and the first ever
in Hawaii, to wrap a Tesla Cybertruck, a project that garnered
significant attention and widespread recognition on social media. A
key factor in its success is its use of the Canon Colorado printer
and its powerful UVgel inks, which deliver exceptional color
quality and vibrancy. The Colorado printer is renowned for its
outstanding print quality, with UVgel technology producing vibrant,
durable prints essential for vehicle wraps, especially in harsh
weather conditions.
The journey of wrapping the Tesla Cybertruck began in response
to its growing popularity and an influx of industry chatter about
vehicle wrapping. Launer saw a unique opportunity to wrap this car,
believing it would be an excellent way to showcase 808Wraps’s
skills and the complexity of wrapping such a unique vehicle. He
also recognized the chance to be known as one of the first to wrap
the Cybertruck. According to Launer, "We saw a unique opportunity
to showcase the power of Canon's technology and demonstrate our
expertise in handling such a complex project." Launer acted
swiftly, understanding the market's fascination with the
Cybertruck's design and the necessity of wrapping it to maintain
its pristine condition.
“The color quality, consistency, and vibrancy of Canon's inks
allowed us to produce a wrap that not only turned heads but also
stood up to Hawaii's challenging weather conditions,” said Launer.
“Our previous eco-solvent printers couldn't achieve that level of
quality."
The Colorado printer is ideal for creating vehicle wrapping due
to its exceptional print quality and durable output. UVgel inks are
highly resistant to scratching and abrasion, which is crucial for
vehicle wraps that endure various environmental factors. The prints
are also water-resistant and withstand UV exposure, maintaining
their vibrancy even in Hawaii's intense sunlight. Additionally, the
printer produces flexible and conformable prints, essential for
wrapping complex vehicle shapes seamlessly without compromising
print quality. Its rapid output speed allows 808Wraps to meet tight
deadlines and manage high-volume projects efficiently, which is
critical in a competitive market.
However, the road to success is not without challenges. Launer’s
business has encountered various obstacles, particularly with the
influx of competition and the availability of low-quality
materials. "There's a lot of competition, with people trying to get
materials however and wherever they can, which are often
low-quality,” Launer said.
He also pointed out the pitfalls of customers opting for cheaper
options: "Anyone can get into this industry, but without
professional skills and knowledge of the proper technology, they
discredit the industry. Customers who go to novices often have a
negative experience and end up thinking all wraps are bad."
Emphasizing the importance of professional quality, Launer said,
"You get what you pay for in our industry. The general public isn't
yet educated enough to know that you need to go to an experienced
professional that uses the proper equipment to get it done
right."
Launer's commitment to offering a full-service experience sets
808Wraps apart. He invests in each and every customer, from the
initial conversation and design phase to execution and follow-up.
"We pride ourselves on not just delivering an outstanding wrap but
also maintaining the quality and performance of our work over time.
We follow up with our clients months and years later to ensure
everything is still in top condition," Launer explained. This
dedication to customer service has been a key factor in 808Wraps’s
continued success.
As 808Wraps continues to grow, Launer sees enormous potential in
expanding its reach and collaborating with photographers and
videographers who form a significant part of their customer base.
"There's a lot of synergy we can create with these professionals,
tapping into their follower base and exploring new market
opportunities."
Launer's dedication to 808Wraps, in tandem with his 30-plus
years of industry experience, has earned him a reputation for
excellence and innovation in the vehicle wrap industry. His
commitment to using cutting-edge technology and high-quality
materials ensures that 808Wraps consistently delivers superior
results. "Our customers expect the best, and we deliver the best.
With UVgel technology, we can meet and exceed those expectations
every time."
"We are incredibly proud to stand by Canon's large format
products and to witness our customers utilizing them in such unique
and creative ways," said Peter P. Kowalczuk, president, Canon
Solutions America, Inc. "808Wraps’s success with projects such as
the Tesla Cybertruck wrap is a testament to the capabilities of
UVgel technology, which allows our customers to achieve great
success."
Canon is a registered trademark of Canon Inc. in the United
States and may be a registered trademark or trademark elsewhere.
Colorado and UVgel are registered trademarks and trademarks of
Canon Production Printing Netherlands, B.V. Tesla and Cybertruck
are trademarks of Tesla, Inc. All other referenced product names
and marks are trademarks of their respective owners. Neither Canon
Inc. nor Canon U.S.A., Inc. nor Canon Solutions America, Inc.
represents, endorses, or warrants any third-party product or
feature referenced herein. The views and opinions expressed here
are based on the actual experiences of the customer. Testimonials
are not claimed to represent typical results, and various factors
can impact different customers’ results.
- 808Wraps Revolutionizes Vehicle Wraps in Hawaii with Canon
UVgel Technology
Nicole Esan
Canon U.S.A., Inc.
631-330-2136
niesan@cusa.canon.com