Trivver and Niantic 8th Wall Partner to Revolutionize Augmented Reality Advertising with Data Analytics
July 25 2024 - 1:59PM
Business Wire
- Trivver’s patented 3-D Smart Object analytics extends
Niantic 8th Wall’s WebAR toolkit for Agencies and
Developers
- Trivver becomes key advertising production partner for
Niantic 8th wall and its top-tier agencies, brands and
developers
Trivver, a Florida-based Augmented Reality and AI tech company
and Niantic 8th Wall, the leading WebAR platform for agencies,
brands, and developers known for driving the evolution of spatial
computing, today announced a partnership that will combine
Trivver's cutting-edge 3D data analytics capabilities with 8th
Wall's industry-leading WebAR tools to create innovative, engaging,
and precisely measured AR advertising and brand experiences. The
collaboration positions Trivver within Niantic 8th Wall’s partner
network; a group of industry-leading production and creative
studios that bring WebAR and WebVR projects to life. Niantic 8th
Wall’s top-tier customer base spans across industry verticals
including sports and entertainment, CPG, retail, fashion and beauty
and automotive.
The partnership with Trivver extends Niantic 8th Wall’s recent
efforts to define and implement a new set of Augmented Reality (AR)
measurement standards just as the AR category is set for tremendous
growth. Both Trivver and Niantic 8th Wall worked closely with
Interactive Advertising Bureau (IAB) and Media Rating Council (MRC)
to answer the growing need for the industry to establish greater
consistency in defining and measuring AR advertising, including AR
ad delivery, engagement, and performance. The guidelines will bring
standardized measurement to all AR focused campaigns, and help
brands and agencies maximize their outcomes.
Trivver’s multi-patented technology converts any 3D file into a
3D Smart Object that can be deployed in immersive Niantic 8th Wall
projects, games, advertisements and virtual environments, changing
the way developers and advertisers can monitor user activities in
spatial computing scenarios and immersive environments. These 3D
Smart Objects contain metadata and allow for visibility and
attention metrics to be captured in real-time, allowing advertisers
with previously unobtainable insights as to how users interact with
these objects in 3D space. For Niantic 8th Wall Developers, this
data can be used to drive in-game personalization, monetized
advertising opportunities and AI-generated scenarios. Trivver 3D
Smart Objects also include an auto-scale feature, allowing for a
single 3D smart object to be placed in any Niantic 8th Wall
environment without the historical requirement to recreate the
objects for each placement.
The partnership provides advertisers with a unique opportunity
to connect with their audiences in a more interactive and engaging
manner by allowing any 3D/AR advertisement or digital environment
to send back valuable user data. Trivver’s analytics dashboard
reports specific 3D object attention metrics and user session
statistics. The company’s measurement criteria align with the new
IAB/MRC AR guidelines, ensuring compliance with data privacy and
invalid traffic requirements.
"At Trivver, we're committed to pushing the boundaries of what’s
possible in terms of monitoring user engagement and real-time
actions in the spatial computing and immersive AR advertising
space. Our partnership with Niantic 8th Wall allows us to bring a
new level of interactivity and immersion to our joint client and
developer community," said Joel LaMontagne, CEO of Trivver.
To increase speed to market for Niantic 8th Wall’s customers,
Trivver offers developers, agencies and brands a set of
templatized, ready-made AR shopping portals, virtual stores and
virtual brand experiences that can be simply reskinned and deployed
quickly with any number of custom 3D Smart objects contained within
them. Trivver’s Smart Object technology and analytics can also be
added directly into new and existing Niantic 8th Wall projects. The
integration significantly reduces the time and cost required to run
AR ads, as brands will be able to deliver seamless AR experiences
directly within their new and existing marketing channels,
enhancing user engagement and driving higher conversion rates.
About Trivver
Trivver is a leading provider of immersive advertising solutions
that enable brands to connect with their audiences through
innovative 3D and virtual reality experiences. With a focus on
creating engaging and non-intrusive ad formats, Trivver is
revolutionizing the digital advertising landscape.
About Niantic 8th Wall
Niantic’s global-scale augmented reality platform powers spatial
computing experiences in the real world. Incubated out of the Maps
team at Google, Niantic first created Ingress and then Pokémon GO,
a collaborative effort with The Pokémon Company, which has become a
cultural phenomenon and hit game played by tens of millions of
people each month. Niantic's 8th Wall platform is equipping
developers, agencies and brands with a complete set of tools to
create web-based augmented reality. 8th Wall's WebAR works across
iOS and Android devices with an estimated reach of 5 billion
smartphones worldwide - all with no app required to download. 8th
Wall has powered thousands of commercial experiences for top brands
which have engaged millions of users around the world.
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