SRA Watchtower Taps William Mills Agency for Public Relations Services
July 24 2024 - 7:45AM
Business Wire
William Mills Agency, North America’s largest independent public
relations and marketing firm specializing in financial technology,
has been selected by SRA Watchtower, a Glen Allen, Va.-based
financial technology services firm, and the provider of Watchtower,
The Holistic Risk Intelligence Platform™, to lead its public
relations program.
SRA Watchtower, formerly known as Strategic Risk Associates, has
evolved from its origins as a risk consulting firm, to now a
leading SaaS provider of risk management solutions serving the
financial services industry. The company offers a proprietary suite
of technology solutions and methodologies that were built by risk
pros, for risk pros and enable banks and credit unions to better
navigate risk and drive growth opportunities. Watchtower is The
Holistic Risk Intelligence platform providing the Board and
executive team with a panoramic view of risk across the entire
organization for an accurate picture of all risks and performance
indicators to make better decisions.
Ed Vincent, CEO of SRA Watchtower, said, “Partnering with
William Mills Agency will help build greater levels of our brand
recognition in the banking, credit union and fintech industries. At
a time when financial institutions need to incorporate risk into
their strategic decision-making framework, working with a firm that
knows and understands the financial industry will enable us to
better address key issues affecting organizations today.”
“SRA Watchtower gives financial institutions actionable insights
to optimize risk,” said William Mills, CEO, William Mills Agency.
“SRA Watchtower takes a holistic approach to risk management across
all lines of businesses. We are excited to work with such an
innovative reg-tech company, whose holistic approach to risk
management is well-suited to help banks and credit unions in
today’s fluid market and regulatory environments.”
About SRA Watchtower
Based in Glen Allen, Va., SRA Watchtower is a leading SaaS
provider of innovative risk management solutions serving the
financial services industry and beyond. Its suite of proprietary
technology solutions and methodologies were built by risk pros for
risk pros and designed to help customers navigate risk and drive
growth. Watchtower, The Holistic Risk Intelligence
PlatformTM provides practitioners, executives and the Board
with a panoramic view of risk to make informed decisions and drive
performance.
For more information, visit SRAWatchtower.com, connect on
LinkedIn or contact info@srawatchtower.com.
About William Mills Agency
William Mills Agency is North America’s largest public relations
and marketing firm serving the financial technology industry with
an emphasis on fintech providers. The agency has established its
reputation through the successful execution of media relations,
marketing services and crisis communications programs. The company
serves clients ranging in size from small start-ups to large,
publicly traded companies. For more information, please visit
www.williammills.com.
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Haleigh Dhaou haleigh@williammills.com 678.781.7208