BRUSSELS, July 17, 2024 /PRNewswire/ -- Today, Organization
for Recorded Culture and Arts (ORCA), a groundbreaking think tank,
has officially launched. Composed of leading independent music
labels from around the world - it is a first for the music
ecosystem.
ORCA's mission is to develop and promote research that
underscores the economic, social, and cultural value of music. It
is coordinated through the Center for Music Ecosystems.
ORCA's founding members include independent music labels that
have discovered and developed the careers of various global
artists, such as Adele, Nirvana, The National, Mitski, and
ODESZA:
- Because Music (France)
- Beggars Group (UK)
- City Slang (Germany)
- Domino Recording Company (US)
- Everlasting Records (Spain)
- Exceleration Music (US)
- Hopeless Records (US)
- !K7 Music (Germany)
- Ninja Tune Records
(UK)
- Partisan Records (US)
- Playground Music (Sweden)
- Secret City Records (Canada)
- Secretly Group (US)
- Sub Pop (US)
Christof Ellinghaus,
Founder/CEO of City Slang, commented: "City Slang is just one
of many exciting independent music companies that contribute to the
global music industry. We are excited to have joined forces with
other leading independent labels to launch ORCA. Together, we are
creating comprehensive, data-driven reports and independent studies
to demonstrate the significant value our daily investments in art
and culture contribute to society."
ORCA is committed to demonstrating the benefits and return on
investment of supporting artists long-term and developing thriving
music ecosystems. It aims to highlight music's role in transforming
economies and inspiring social impact, including job creation.
ORCA invites policymakers, business leaders, and communities to
recognize music as an economic ecosystem, providing evidence-based
research to make music more inclusive and build collective
value.
ORCA's inaugural report, "Setting the Stage: How Music Works"
provides an in-depth introduction to the music industry - its
stakeholders, activities, and the wide-ranging economic, cultural,
and community benefits it generates. It is available as an
interactive website and a standalone PDF.
Helen Smith, Executive Chair
at European Independent Trade
Association, IMPALA said: "ORCA's report sets
out the unique work of independent labels and their vital
contribution to the music ecosystem. It is the first piece of
comprehensive research devoted to independent labels on this scale.
This is essential reading for those looking to understand why
labels are increasingly inundated with artists seeking long-term
partnerships."
For more information, visit: www.orcaformusic.com.
Alexandra Dewar;
alexandra@violet-rae.com
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