PERQ Announces Significant Digital Marketing Platform Enhancements Ahead of Apartmentalize Powered by NAA
June 18 2024 - 11:46AM
Business Wire
PERQ, a leading innovator in digital marketing solutions for the
multifamily industry, is excited to announce the launch of
enhancements to its digital marketing platform. These tools for
Google Business Profile (GBP) are designed to revolutionize the way
property management companies (PMCs) manage their GBP, attracting
qualified renters and streamlining the tour scheduling process.
“We are excited to bring this functionality to the multifamily
industry. We have seen how consumers are using Google, and we want
PMCs to be able to leverage their Google Business Profiles to
maximize its lead potential to increase free leads and help lower
their cost per lease,” says Scott Hill, PERQ CEO.
In today's digital landscape, having a well-optimized GBP is
essential for attracting and converting potential renters. With
over 90% of consumers using Google to find local businesses, PMCs
need to harness the power of their GBP to stand out in a
competitive market. The solution PERQ offers for GBP brings
automated features to supercharge a PMCs' GBP, turning it into a
lead and lease magnet.
The comprehensive suite of tools builds off the existing GBP
capabilities PERQ customers are familiar with and now maximizes the
effectiveness of your Google Business Profile with:
- Tour scheduling: PERQ’s innovative "Book Now" button, the only
in multifamily, allows potential renters to initiate their tour
scheduling process directly from Google Search and Maps.
- Posts: PERQ automates the creation of engaging, hyper-local
content specifically tailored to a community. These fresh,
informative posts elevate rankings in local searches, attracting a
wave of qualified renters actively searching for apartments.
- Real time pricing and availability: PERQ seamlessly integrates
with the existing property management system, ensuring listings
always display accurate floor plan pricing, availability and
offers.
- Actionable Insights: PERQ empowers data-driven decisions with
comprehensive reporting. Track impressions, engagement (website
visits, call clicks, "Book Now" usage), lead generation, tour
conversions, and even discover top search keywords to optimize GBP
and maximize ROI.
"Since using PERQ's tools for Google Business Profile, our
leasing team has seen a significant increase in qualified leads
coming from Google,” adds Jenny Richards, Director, Marketing with
Gene B. Glick Company. “The 'Book Now' button has been a
game-changer, allowing potential renters to start the tour
scheduling process directly from Google Search and Maps. It's
streamlined the process for both us and the renters, leading to
more tours and ultimately, more low-cost leases signed."
The unveiling of PERQ’s solution for GBP is officially happening
at the 2024 NAA Apartmentalize conference in Philadelphia,
Pennsylvania from June 19-21, 2024. Attendees are encouraged to
visit PERQ at booth #2349 to learn more about this solution and
explore how PERQ’s digital marketing platform can elevate their
marketing strategies. Apartmentalize attendees can also hear from
PERQ during the panel discussion being presented on Wednesday, June
19 titled “Take Control of Lead Generation with On-Demand Ad
Strategy.”
About PERQ
PERQ is a digital marketing platform that helps PMCs achieve
high occupancy with less work and cost. With tools for PPC
advertising, website lead capture, cross-channel conversational AI,
nurture automation, and multifamily’s only Google Business Profile
tour scheduler, PERQ helps PMCs become a powerful lease magnet to
generate more high-quality leads from free sources. PMCs that use
PERQ capture more qualified leads, achieve higher conversions,
reduce their costs per lead and lease, and save time for their
overburdened marketers and onsite teams. Today, over 150 PMCs use
PERQ to attract, engage, and sign more lease prospects.
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version on businesswire.com: https://www.businesswire.com/news/home/20240618528102/en/
For additional information, please contact PERQ CMO Maribeth
Ross at mross@perq.com.