Userfront Raises $5.3M Seed, Launches Transformational Auth and Identity Platform for SaaS Businesses
May 23 2024 - 10:00AM
Userfront, the definitive auth and identity platform for growing
SaaS companies, has announced a seed investment round of $5.3
million led by Heavybit, and its general availability for
Software-as-a-Service (SaaS) providers. Userfront’s auth and access
control system handles the full range of SaaS use cases and unlocks
greater revenue opportunities faster by serving free individual
accounts, freemium organizations, and customized Fortune 500
enterprises in a single platform.
Identity is the primary way that SaaS businesses monetize their
products as they grow. Seats, invite flows, access control, data
residency, and compliance are all huge competitive advantages when
done right. However, many companies put auth on the back burner
early on, which leads to bottlenecks, operational complexity, and
missed revenue down the road.
"Identity is the cornerstone of all online business," said Tyler
Warnock, CEO of Userfront. “However, it’s easy to pick something
basic at the beginning and then get behind. Companies operate like
that for years, kicking the can down the road, and miss out on
millions of dollars in revenue. We built Userfront to be the best
way to grow a company at all stages. Start free, move fast, and
scale all the way up to Fortune 500 enterprise customers."
Userfront offers digital businesses a pathway to net-new revenue
by fast tracking their ability to incrementally add new features,
upgrading customers to higher account tiers, and rescuing at-risk
customer accounts that require custom enterprise auth and access
control. For companies that have started their journey with a basic
system and now need to scale, Userfront offers a migration
assistant that can mimic a company’s existing identity system and
rapidly migrate and modernize the company to better serve its
customers.
"We wanted somebody to take away the churn of identity
management for us,” said Roi Avidan, Head of Technology at
financial services company Pay.com.au. “Userfront made moving off
Amazon Cognito effortless and allowed us to quickly transition from
single-user accounts to organization accounts. This was perhaps the
single most wanted feature request from our customers, and we’ve
seen tremendous growth since then."
Today, Userfont serves hundreds of organizations from startups
to Fortune 500 with the following features and benefits:
- Meet stringent compliance demands, including SOC 2, GDPR, and
Data Residency.
- Serve larger and more sophisticated customers across all tiers
in a single platform, both now and in the future.
- Enable fully customizable authentication flows for enterprise
customers.
- A central dashboard for managing, adding, upgrading, and
analyzing users and accounts.
- Accelerate feature deployment from months to days.
- Lower effort to acquire users and convert them at every
stage.
- Flexible pricing that scales with customer needs.
“Something I’ve seen consistently across a wide swath of
software products is that identity is one of the hardest things to
get right and an area most implementations fall well short of
unlocking the full potential,” said Joseph Ruscio, General Partner
at Heavybit. “Userfront’s innovative approach to identity and
access management (IAM) provides their customers with a single
solution that starts with just a few lines of code and scales
across all of their different use-cases. It seamlessly handles
everything from small self-serve accounts up to large enterprise
organizations in a single product.”
Userfront’s pricing is tailored to match SaaS company
growth—start free and scale customer by customer. To learn more
about Userfront or to get started today, read the blog post or
visit www.userfront.com.
About UserfrontUserfront is an auth and
identity platform that transforms digital businesses to serve free,
freemium, and enterprise customers in one place. New customers are
impatient — Userfront specializes in efficiently migrating systems
so you can win new business while delighting existing customers.
Founded in 2021, Userfront is backed by Heavybit and Stanford and
is based in San Jose, CA. To learn more, visit
www.userfront.com.
CONTACT:
Lankford Communications
Jennifer Lankford
jennifer@lankfordpr.com