SRM Announces Partnership with Filene Research Institute to Support the Next Generation of Credit Union Member Growth
May 09 2024 - 10:00AM
Business Wire
SRM (Strategic Resource Management, Inc.), a trusted advisory
firm serving financial institutions globally, announced its
partnership with Filene Research Institute to sponsor their newest
Center of Excellence (CoE), “The Next Generation of Member Growth.”
Through this partnership, SRM aligns itself with the most trusted
name in credit union research. This initiative will yield the sixth
Center of Excellence supported by Filene Research Institute at
universities across the U.S. It will be driven by a combination of
research fellows, executives from leading credit unions, and Filene
staff, and will be operational by July of this year.
The Center of Excellence will identify strategies, including
internal and external practices, to attract, engage, and retain
Millennials and Gen Z – the next generation of credit union
members.
“Filene has continually informed the credit union industry on
what matters for today and tomorrow, and SRM is thrilled to enter
into this partnership at such a critical time,” noted Ben Mrva, CRO
of SRM. “This Center of Excellence will address the challenge of
attracting a new generation of credit union members while still
meeting the ever-evolving needs of the current member base. SRM
will add hands-on expertise to the effort as we work daily with our
clients to enhance long-term strategies and transform their digital
experiences and outputs for the benefit of their members.”
SRM will be highly involved in the ongoing programming presented
by Filene, including various councils, events, panels, and podcasts
throughout the year. Filene’s work impacts and serves more than 71
million credit union members.
“We’re pleased to have SRM support our new Center of Excellence
with such enthusiasm. The trust they’ve built in the credit union
community over the last three decades and their ability to deliver
strategic advisory services, operational efficiency, and lasting
results makes them the ideal partner for this endeavor,” said
Christie Kimbell, EVP at Filene. “It’s thrilling to join forces
with them to set credit unions apart as a premier choice for the
younger generations as they evolve in their financial lives.”
About SRM
SRM (Strategic Resource Management, Inc.) has helped 1,000+
financial institutions add more than $10 billion of value to their
bottom line by negotiating best-in-class terms across their card
network, payments, core + digital banking technology, and
operational contracts. Additionally, SRM delivers strategy,
payments consulting, and technology guidance and implementation to
the industry. For 30+ years, SRM has lowered costs, created revenue
opportunities, increased productivity, and provided a competitive
edge for clients. Visit srmcorp.com for more information and follow
us on LinkedIn and X (formerly Twitter) for timely and relevant
insights.
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Cristi Murray 650.339.2132 (m) cristi@williammills.com Alex
Arango 912.429.9942 (m) alex@williammills.com