The multi-channel advertising campaign
celebrates everyday value, highlighting deals so good that
customers can't help but celebrate
IRVING,
Texas, May 9, 2024 /PRNewswire/ -- 7-Eleven,
Inc., the world's largest convenience retailer, unveiled the newest
iteration of its award-winning "Take it to Eleven" campaign today.
Inspired by the thrill customers get when scoring a stellar deal,
the campaign embodies the joy in celebrating the little things –
like grabbing a Big Bite® Hot Dog and Big
Gulp® drink for an unbeatable price. In its third year
of the campaign, 7-Eleven showcases the brand's iconic food and
beverage pairings that satisfy every craving – and at a great
value.
The advertising spots highlight epic deals exclusive to
7Rewards® loyalty members:
- $3 Big Meal Deal™:
7-Eleven customers can enjoy a mouthwatering Big Bite Hot Dog
paired with a refreshing Big Gulp drink for just $3.
- Buy One, Get One Free 5-Piece Wings: Starting
August 28, customers can score 5
extra wings free with the purchase of 5 bone-in wings available in
flavors like Spicy Breaded, Spicy Sweet Chili, Roasted and
Buffalo.
"In the latest 'Take It to Eleven' campaign, we're once again
showing how a trip to 7-Eleven offers a bright spot in customers'
days – this time through craveable food and beverage pairings at a
delicious value," shared Marissa
Jarratt, Executive Vice President and Chief Marketing &
Sustainability Officer at 7-Eleven, Inc. "Inspired by a social
media insight that features our customers embracing 7-Eleven stores
as their stage, the campaign is a testament to the authentic
connection between our brand and audience. It's also a literal
interpretation of the joy customers feel when they score a great
tasting meal at an unbeatable price."
The campaign will run in select markets from May 1 through January
2025 in :30 and :15 second television spots, :30, :15 and
:10 second radio spots, out of home marketing, paid social, search
and display, and streaming audio and video. The spots are also
available to view on 7-Eleven's YouTube channel.
Leading the charge in digital innovation within the convenience
store sector, 7-Eleven proudly offers convenient delivery of
everyday deals to customers through 7NOW® Delivery,
available throughout the nation. 7NOW Delivery allows for real-time
tracking that lets customers know when to expect their orders,
typically in about 30 minutes. The 7NOW Delivery app can be
downloaded from the App Store or Google Play, or by
visiting 7now.com.
Become a 7Rewards member today and unlock a world of endless
value! To join the 7Rewards loyalty program and earn points on most
purchases, download the 7-Eleven app from the App
Store or Google Play, or visit 7Rewards.com.
About 7-Eleven, Inc.
7-Eleven, Inc. is the premier name in the U.S.
convenience-retailing industry. Based in Irving, Texas, 7-Eleven operates, franchises
and/or licenses more than 13,000 stores in the U.S. and
Canada. In addition to
7-Eleven® stores, 7-Eleven, Inc. operates and
franchises Speedway®, Stripes®, Laredo
Taco Company® and Raise the
Roost® Chicken and Biscuits locations. Known
for its iconic brands such as Slurpee®, Big
Bite® and Big Gulp®, 7-Eleven has
expanded into high-quality sandwiches, salads, side dishes, cut
fruit and protein boxes, as well as pizza, chicken wings and mini
beef tacos. 7-Eleven offers customers industry-leading private
brand products at outstanding value. Customers can earn and redeem
points on various items in stores nationwide through its
7Rewards® and Speedy
Rewards® loyalty programs with more than 80 million
members, place an order in the 7NOW® delivery app
in over 95% of the convenience retailer's footprint, or rely on
7-Eleven for other convenient services. Find out more online
at www.7-eleven.com.
CONTACT:
|
7-Eleven,
Inc.
|
|
Corporate
Communications
|
|
media@7-11.com
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SOURCE 7-Eleven, Inc.