New Kinetic Report Reveals Worry-Free Internet Services Remains Top Small Business Priority
May 06 2024 - 9:30AM
Business Wire
Nearly Half of Survey Respondents Say Small Business Success
Depends on Fast and Reliable Internet Services
Today, a new survey report by Kinetic Business, the leading
provider of fiber-based broadband and voice connectivity for small
businesses across an 18-state footprint, emphasized the importance
of internet speed and reliability for day-to-day operations and the
overall success of U.S.-based small businesses.
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Specifically, small businesses struggle with rising operational
costs (47%), hiring and retaining talent (28%), and attracting new
leads (27%). In addition, the report revealed that small businesses
are focused on the following priorities:
- Improving products and services: 43%
- Delivering a great customer experience: 39%
- Growing customer base: 33%
The report also uncovered that speed (36%) and reliability (35%)
are top internet priorities for small businesses. Furthermore, 25%
of respondents value cybersecurity as an internet priority, and 24%
state customer experience and employee productivity depend on
reliable, fast internet service.
"Small business owners require technology that helps them
achieve their growth objectives without adding complexity," said
Randy Ford, Product Director at Kinetic Business. “For instance,
creating a personalized and engaging customer experience is crucial
to drive repeat business and differentiate from competitors.
Therefore, having reliable and high-quality internet and phone
solutions is critical for every customer, employee, and vendor
interaction, which ultimately impacts the daily operations'
success."
Running a successful small business today requires internet and
voice solutions that offer flexibility, scalability, and unwavering
reliability to seamlessly operate and grow their ventures.
Providing a tailored solution that addresses current and future
business needs, while ensuring uninterrupted connectivity is
paramount in the support of local small businesses. Kinetic
Business collaborates with each client to understand their unique
business requirements, customer engagement, and services required
in order to ensure a smooth, reliable customer experience.
“Reliability and consistency on the speeds for upload and
download are important for us,” said an owner in the
food/agriculture industry in Georgia, who participated in the
survey research. “Small businesses still need big bandwidth…just
because [‘small business’ has] small in it doesn’t mean I have
‘small’ in what I need to do.”
“Kinetic Business recognizes the significant impact that small
businesses have on the broader US economy,” added Ford. “As we
begin National Small Business Month, Kinetic Business is proud of
our efforts to support small businesses and continue to keep them
connected, worry-free, in today’s digital world.”
Kinetic Business conducted its research in November 2023 to
understand the challenges and priorities of small business in rural
areas with regard to internet and voice solutions. The findings
were based on a survey of 251 small business respondents across 11
industries in the 18 states in which Kinetic Business offers its
services.
Head to the Kinetic Blog to read more about the research
findings.
About Kinetic:
Kinetic, a Windstream company, offers fiber-based broadband to
residential and small business customers in 18 states. The
company’s quality-first approach connects customers to new
opportunities and possibilities by delivering a full suite of
advanced communications services. Kinetic is one of three brands
managed by Windstream. The company also offers managed cloud
communications and security services to mid-to-large enterprises
and government entities across the U.S. as well as customized
wavelength and dark fiber solutions to carriers, content providers
and hyperscalers in the U.S. and Canada. Windstream is a privately
held company headquartered in Little Rock, Ark. Additional
information about Kinetic is available at GoKinetic.com or
windstream.com.
Category: Kinetic
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version on businesswire.com: https://www.businesswire.com/news/home/20240505639227/en/
Megan Krtek, megan.krtek@windstream.com