Aircards, a leading global production studio specializing in
immersive storytelling partnered with Bandit Wines to unveil the
world's first AR Connected Pack experience utilizing Snap's latest
web-based Augmented Reality framework, Camera Kit.
NEW YORK,
May 2,
2024 /PRNewswire-PRWeb/ -- Aircards, a leading global
production studio specializing in immersive storytelling partnered
with Bandit Wines to unveil the world's first AR Connected Pack
experience utilizing Snap's latest web-based Augmented Reality
framework, Camera Kit.
"We're thrilled to partner with
Aircards to bring our wines to life in such an innovative way,"
said Brie Wohld, vice president of marketing for Bandit. "With this
AR experience, we're inviting consumers to explore the beauty of
our national parks..."
Video: https://www.youtube.com/watch?v=yry_NGk7k5s
Bandit Wines, founded in 2003, has always embodied the spirit of
exploration. Their wines, available in convenient, easy-to-tote 1L
and 500 mL Tetra Pak® cartons offer wine enthusiasts the perfect
companion for any journey. Aircards, renowned for its innovative
work in immersive technology, collaborated with Bandit Wines to
create a ground-breaking AR experience. By scanning a QR code on
select Bandit Wine bottles, consumers can unlock a mesmerizing
journey into the heart of America's most iconic national parks.
Snap's brand-new Camera Kit framework enables users to
seamlessly interact with the AR experience directly from their web
browser, eliminating the need for app downloads and expanding
accessibility to a wider audience.
Furthermore, Metalitix enhances the Bandit Wines AR experience
by providing invaluable insights into consumer interactions.
Through its spatial analytics platform, Metalitix empowers Bandit
Wines to gain real-time data and visualizations, allowing for a
deeper understanding of consumer behavior and engagement levels.
This integration adds an extra layer of sophistication to the AR
experience, enabling Bandit Wines to optimize their marketing
strategies and further enhance consumer satisfaction.
"We're thrilled to partner with Aircards to bring our wines to
life in such an innovative way," said Brie Wohld, vice president of
marketing for Bandit. "With this AR experience, we're inviting
consumers to explore the beauty of our national parks and highlight
our commitment to sustainability and environmental
conservation."
"Working with Bandit Wines has been a fantastic experience,"
said Lewis Collins, CCO at Aircards.
"Together, we've created an immersive journey that seamlessly
blends technology, storytelling, and the spirit of adventure."
The Bandit Wines AR experience is now available on select wine
bottles, inviting consumers to embark on a journey of exploration
and discovery. For more information, visit banditwines.com.
About Aircards:
Aircards is a global production studio dedicated to pushing the
boundaries of immersive storytelling. With an expert team
specializing in immersive technology, Aircards creates
award-winning campaigns for a diverse range of clients and
partners. From Augmented Reality to 3D technology, Aircards
continues to innovate and deliver measurable value in the world of
immersive experiences.
About Bandit Wines
At Bandit, we have wine in our glass and adventure in our soul.
Bandit offers eight expressions all in convenient, easy-to-tote 1L
and 500mL Tetra Pak® cartons. Bandit's lightweight box design and
twist-to-open cap make it an adventure-ready wine that stays fresh
and uses natural resources responsibly. Bandit is available
nationwide in six popular varietals—Pinot Grigio, Chardonnay,
Sauvignon Blanc, Dry Rosé, Red Blend
and Cabernet Sauvignon—each featuring unique, custom illustrations
that inspire outdoor adventure and appreciation of America's
treasured landscapes. Bandit expanded its portfolio with the launch
of Lemonade and Strawberry Lemonade wine cocktails in 2023. For
more information visit www.banditwines.com.
Media Contact
Matt Watson, Aircards, 44
7554423865, matt@aircards.co , https://aircards.co
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SOURCE Aircards