Laundry detergent brand launches vibrant new packaging with
fresh product lineup that includes fabric care benefits and an
innovative new detergent designed for athleticwear.
STAMFORD, Conn., May 2, 2024
/PRNewswire/ -- The laundry aisle is getting a refresh thanks to
Persil® laundry detergent. Known for its premium, deep cleaning
capabilities, Persil® now flaunts a dynamic brand redesign with
formulas that focus on fabric care and deep clean for all your
everyday clothes and fabrics. Addressing the category's often-unmet
consumer need of not only cleaning clothes, but also caring for
them, the brand is helping laundry-doers experience That New
Clothes Feeling™ through formulas that help keep clothes looking
newer, longer.*
Committed to reliability and inspiring confidence wash after
wash, Persil® recognized that keeping clothes 'clean' means much
more to consumers than just stain fighting – it's about protecting
the clothes they care about. Persil® reinvigorated its brand with
new positioning, a vibrant brand look to highlight their formulas
that deep clean and help prevent color fading.
"Our consumers care about their clothes, and that matters to us.
So, we are bringing new energy to the laundry aisle with a
refreshed look and products that celebrate our shoppers' clothing
and the cherished memories interwoven in their fabrics," said
Matt Kutnick, Marketing Director of
Persil®. "With deep cleaning power that cleans clothes right on the
first wash and helps prevent color fading, Persil® Laundry
Detergent aims to help everyone look and feel their best while
keeping favorite clothing items looking newer, longer*."
Alongside its new positioning, the Persil® brand is debuting an
updated portfolio that solves a variety of laundry day needs – from
lasting freshness to powerful stain removal and keeping colors
bright. Most notably, Persil® is unveiling a new Activewear variant
specifically designed for athleticwear, athleisure wear and
synthetics while also working on all fabrics. A first-of-its-kind
for the brand, Persil® Activewear Clean fights body oil and sweat,
and helps maintain fabric shape and stretch. The new formula also
helps eliminate odor and provides an advanced clean on performance
fabrics.
Additionally, the brand revamped its convenient unit-dose
format: Persil® Ultra Pacs™ in new, easy to open packaging. The
single-use laundry detergent Pacs now feature a two-chamber
formula, providing the same level of deep clean but with improved
dissolvability and less film waste than previous Discs. The full
lineup of Persil® laundry detergents is available at retailers
nationwide in both liquid and Ultra Pac™ variants, Persil®
Original, Persil® Intense Fresh®, Persil® Advanced Clean with
Oxi+Odor Power, and Persil® Activewear Clean.
Stay tuned for more information on the exciting Persil® product
newness and brand content by following Persil® on TikTok, Facebook,
Instagram and YouTube.
Learn more about the Persil® brand and find products available
at a store near you at persillaundry.com.
*Vs. leading value detergent.
About Persil®
As a trusted leader in laundry care,
Persil® laundry detergent is formulated to help keep clothes
looking newer for longer versus the leading value detergent. Packed
with powerful stain-fighting enzymes to deliver a premium deep
clean, Persil® helps keep colors from fading and whites and colors
stay vibrant, as well as helps maintain fabric shape and stretch.
Sold nationwide in the United
States, the Persil® laundry portfolio includes liquid and
single dose pac detergents. The detergents can be used in all water
temperatures and washer types, including cold water and
high-efficiency (HE) machines. Stay connected with Persil® on
Instagram @PersilLaundry, TikTok @PersilLaundry and Facebook
@Persil for the latest updates and tips. Get That New Clothes
Feeling™. Wash with Persil®.
About Henkel in North
America
Henkel's portfolio of well-known brands in
North America includes Persil®,
all®, Purex® laundry detergents, Snuggle® fabric softeners,
Schwarzkopf® hair care, Dial® soaps, as well as Loctite®,
Technomelt® and Bonderite® adhesives. With sales close to
6.6 billion US dollars (6 billion euros) in 2023, North America accounts for 28 percent of the
company's global sales. Henkel employs around 8,000 people across
the U.S., Canada and Puerto Rico. For more information, please
visit www.henkel-northamerica.com and on Twitter @Henkel_NA.
Photo material is available at
www.henkel-northamerica.com/press
Brand Contact: Agency H5 (on behalf of Persil®)
Contact: Emily Sclafani
Phone: 312-720-1637
Email:
esclafani@agencyh5.com
Henkel North America Contact:
Erica Cooper
Phone: 475-232-4973
Email: erica.cooper@henkel.com
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SOURCE Persil