Building on their successful partnership, INVNT GROUP and MSM
(Media & Sport Management) enhance service offerings and
commercial solutions tailored for talent and brands within the
booming motorsports industry.
INVNT GROUP, the global brand storytelling agency portfolio, was
named Best Global Media Agency at the 2023 Automotive Marcomm
Awards by Autocar, for groundbreaking campaigns with Lamborghini,
Formula E, General Motors, Lotus, Rolls Royce and more. Over four
decades, MSM has built standout relationships between brands,
drivers, teams, and championships at the pinnacle of motorsport,
including sponsorships, hospitality, and events.
The partnership brings the appointment of Roc Nation music and
entertainment veteran, Luca Zanello, as SVP of Content Strategy at
INVNT GROUP, fortifying the global suite of award-winning
capabilities and integrated services within the motorsports
including strategy, partnerships, experiential, digital, Web3,
content, and culture. Zanello reports into Scott Cullather,
President and CEO of INVNT GROUP, and CEO of INVNT.ATOM.
"Motorsports have not only captured the global
imagination but have accelerated the expansion of its cultural
influence at unprecedented speed. Our evolving collaboration with
MSM, and appointment of Luca, places us at the forefront, allowing
us to deliver pioneering, bespoke solutions to the motorsports
industry. We are committed to enhancing the connection between
brands, talent, and partners with audiences worldwide through
dynamic storytelling and groundbreaking experiences. Together, we
are charging the future of motorsports, transcending the boundaries
of the racetrack,” said Scott Cullather.
The partnership aims to deliver strategies within the motorsport
domain, leveraging both INVNT GROUP and MSM’s deep rooted
motorsports network and industry expertise.
Enrico Zanarini, Founder and CEO of MSM, expressed:
"This is more than a partnership expansion; it's how we
redefine motorsport marketing. With MSM’s deep history in the
motorsports industry, and INVNT GROUP's storytelling expertise, we
are poised to deliver exciting and unexpected engagement programs
that resonate deeply with fans and stakeholders
alike."
Luca Zanello, commenting on his new role, added,
"Joining this dynamic team during a transformative era in
motorsports is truly exhilarating. We are redefining the limits of
motorsports engagement by introducing comprehensive programs that
blend traditional approaches with cutting-edge digital and
experiential strategies. Our goal is to unite and excite fans
globally, offering them novel and captivating experiences that not
only entertain but also deepen their connection to the
sport.”
This strategic allegiance is a significant milestone in the
evolution of motorsport marketing and the overall industry,
promising next-generation strategies and enhanced engagement for
clients, brands, partners, and audiences across the globe.
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ABOUT INVNT GROUP
INVNT GROUP™ represents a growing portfolio of complementary
disciplines designed to help forward-thinking brands and
organizations everywhere, impact the audiences that matter,
anywhere.
Headed by President and CEO, Scott Cullather, INVNT GROUP
amplifies globally with offices in New York (HQ), Sydney, London,
Singapore, Dubai, San Francisco, Stockholm, Mumbai, Detroit, and
Washington D.C.
The GROUP consists of the founding, live brand storytelling
agency, INVNT; brand strategy & creative-led culture
consultancy, Meaning; production studio & creative agency,
HEVĒ; live events for colleges and universities, INVNT Higher Ed;
digital innovation agency, INVNT.ATOM; creative multimedia
experience studio, Hypnogram, and live entertainment production
company, ITP Live. For more information visit:
https://invntgroup.com/
ABOUT MSM
MSM is a leader in the world of motorsport and has been
fostering standout relationships between brands, drivers, teams and
championships for over 40 years.
The team specializes in individual and corporate management,
offering clients their expertise across the marketing mix. MSM is
active in sponsorship facilitation, commercial opportunity
development and execution, client representation, tailored
hospitality offerings, and managing bespoke events on and off
track. Having spent four decades in the most innovative
sporting environment, MSM has developed an approach that is
tailor-made for partners to unlock their full potential.
MSM’s deep insight and unparalleled know-how enable their
partners to connect with both new and existing audiences in an
authentic way, while also delivering measurable commercial
impact. For more information, https://msmgroup.com
- INVNT GROUP and MSM Boost Partnership and Marketing Service
Offerings in Motorsports Industry, welcoming Roc Nation veteran,
Luca Zanello as SVP of Content Strategy
Jhonathan Mendez de Leon
INVNT GROUP
Jmendezdeleon@invnt.com