Wine Packs Bring Iconic Parks to Life,
Inspiring Exploration and Conservation
ST.
HELENA, Calif., May 1, 2024
/PRNewswire/ -- Bandit Wines, a wine brand synonymous with
adventure, today unveiled an Augmented Reality (AR) platform
featuring a 360-degree video portal, an innovative step in consumer
engagement. Developed by global production studio Aircards, and
powered by Snap's Camera Kit, this initiative lets users virtually
tour America's National Parks—from Yosemite's glacier-capped mountains to the
dramatic coastlines that define Olympic
National Park, all through their own devices.
"Our new AR experience reimagines how wine lovers connect with
our brand and the great outdoors," said Brie Wohld, vice president
of marketing for Bandit. "We're excited to blend technology and a
passion for the outdoors, all while highlighting our commitment to
sustainability."
Consumers can activate the 'Go Explore' AR by scanning QR codes
on selected Bandit in-store displays and be instantly transported
to the breathtaking landscapes of Yosemite, Mt. Rainier, Olympic and more. The
immersive, app-free adventure perfectly pairs with Bandit's
eco-conscious ethos.
Bandit Wines further celebrates exploration with the 'Go
Explore' sweepstakes. Five lucky winners will receive a National
Parks Annual Pass, the perfect complement to the AR experience and
a compelling way to discover America's natural wonders
year-round.
Bandit Wines remains deeply committed to environmental
sustainability, annually donating to 1% for the Planet, a global
organization that exists to ensure the planet and future
generations thrive. This year's donation supports a variety of
environmental nonprofits, furthering the company's mission to
protect the landscapes that inspire their customers and
products.
"Environmental stewardship has been a cornerstone of Bandit
Wines since our launch in eco-conscious Tetra Paks in 2003," noted
Wohld. "Our 1% for the Planet partnership amplifies our mission to
protect these awe-inspiring places."
These efforts underscore the brand's ongoing commitment to
environmental conservation and cutting-edge consumer engagement,
solidifying its status as a leader in the wine industry. Bandit
Wines offers eight expressions – each packaged in lightweight,
portable Tetra Pak® featuring unique illustrations of America's
beloved landscapes. Visit www.banditwines.com to learn more.
About Bandit Wines
At Bandit, we have wine in our glass and adventure in our
soul. Bandit offers eight expressions all in convenient,
easy-to-tote 1L and 500mL Tetra Pak® cartons. Bandit's lightweight
box design and twist-to-open cap make it an adventure-ready wine
that stays fresh and uses natural resources responsibly. Bandit is
available nationwide in six popular varietals—Pinot Grigio,
Chardonnay, Sauvignon Blanc, Dry Rosé, Red
Blend and Cabernet Sauvignon—each featuring unique, custom
illustrations that inspire outdoor adventure and appreciation of
America's treasured landscapes. Bandit expanded its portfolio with
the launch of Lemonade and Strawberry Lemonade wine cocktails in
2023. For more information visit www.banditwines.com.
About 1% for the Planet
1% for the Planet is a global organization that exists to
ensure our planet and future generations thrive. We inspire
businesses and individuals to support environmental nonprofits
through membership and everyday actions. We make environmental
giving easy and effective through partnership advising, impact
storytelling and third-party certification. Started in 2002 by
Yvon Chouinard, founder of
Patagonia, and Craig Mathews,
founder of Blue Ribbon Flies, our business members and individual
members have given hundreds of millions of dollars to our approved
nonprofit partners to date. Today, 1% for the Planet's global
network consists of thousands of businesses, individuals and
environmental nonprofits working toward a better future for all.
Look for our logo to purchase for the planet, learn more and join
at onepercentfortheplanet.org.
Social Media
Instagram: @BanditWines
Facebook: @BanditWines
Twitter: @BanditWines
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SOURCE Bandit Wines