Harris Interactive Automotive & Transportation Research (ATR) Audio Conference Scheduled ROCHESTER, N.Y., March 22 /PRNewswire/ -- TOPIC: The Conversion to Internet-Based Automotive Consumer Market Research-presentation and Q&A. Harris Interactive industry experts will discuss latest research innovations and discuss how vehicle manufacturers and suppliers are converting telephone- and mail-based surveys to the Internet. WHEN: Wednesday, March 31, 2004, 1:30 to 2:30 PM, EST PRESENTERS: Renee Smith, Senior Research Scientist, Director, Harris Interactive Scott D. Upham, Senior Vice President, Harris Interactive Automotive & Transportation Research Group WHO SHOULD ATTEND: * OEM/Vehicle Manufacturers * Tier 1-2-3 Automotive Suppliers * Automotive Advertising Agencies * Anyone who wants to know answers to the following: * How do Internet research methodologies match up with phone & mail research? * What are the issues facing clients regarding the new Do- Not-Call legislation? * How do we convert vehicle-tracking programs to Internet methodologies? * How do you reach low-incidence populations on the Internet? * How are online consumer panels used to conduct automotive research? * What are the cost differences among the methodologies? * Get answers to these and other questions during the Harris Interactive ATR Audio Conference. TO REGISTER: Go to http://www.harrisinteractive.com/solutions/vert_auto_confcall.asp Space is limited. Please feel free to ask others to join you on the call and forward this invitation to others whom you feel may be interested. Press Contact: Nancy Wong Harris Interactive 585-214-7316 About Harris Interactive(R) Harris Interactive (http://www.harrisinteractive.com/) is a worldwidemarket research and consulting firm best known for The Harris Poll(R), and for pioneering the Internet method to conduct scientifically accurate market research. Headquartered in Rochester, New York, Harris Interactive combines proprietary methodologies and technology with expertise in predictive, custom and strategic research. The Company conducts international research from its U.S. offices and through wholly owned subsidiaries-London-based HI Europe (http://www.hieurope.com/), Paris-based Novatrisand Tokyo-based Harris Interactive Japan-as well as through the Harris Interactive Global Network of independent market- and opinion-research firms. EOE M/F/D/V To become a member of the Harris Poll Online(SM) and be invited to participate in future online surveys, visit http://www.harrispollonline.com/. DATASOURCE: Harris Interactive CONTACT: Nancy Wong of Harris Interactive, +1-585-214-7316, or Web site: http://www.harrisinteractive.com/ http://www.hieurope.com/ http://www.harrispollonline.com/

Copyright