Duke Retains Top Spot as Nation's Favorite Men's College Basketball Team as Kentucky and North Carolina move Up; Tennessee Edges
March 17 2004 - 4:26PM
PR Newswire (US)
Duke Retains Top Spot as Nation's Favorite Men's College Basketball
Team as Kentucky and North Carolina move Up; Tennessee Edges Out
Connecticut as Favorite Women's Team-Latest Harris Poll Results
ROCHESTER, N.Y., March 17 /PRNewswire/ -- For the second year in a
row, Duke is the nation's favorite men's college basketball team.
In women's college basketball, Tennessee moves into the top spot
and Connecticut, last year's favorite, slips to number two. These
are some of the results of a nationwideHarris Poll of 2,204 adults,
480 who say they follow college basketball. Harris Interactive(R)
conducted the online survey between February 16 and 20, 2004. Men's
college basketball Behind Duke, the next most popular men's
basketball teams are Kentucky and North Carolina (UNC), who are
tied for second place. The next most popular teams are Indiana
(#4), Arizona (#5), and St. Joseph's (#6). The other four teams in
the top ten are UCLA, Stanford University, University of
Connecticut and Notre Dame. Teams that have moved up the list
include Kentucky (from #5 to =#2), North Carolina (from #7 to =#2).
Five of the top-ten men's teams were not in last year's
listing-Indiana, St. Joseph's, Stanford, Connecticut and Notre
Dame. St. Joseph's and Stanford are not usually basketball
powerhouses. This year, each team spent most of the season
undefeated. The five teams that dropped out of the top ten this
year are Michigan, Illinois, Kansas, Maryland and Michigan State.
Many of the most popular teams are among the most successful. The
Associated Press and the Coaches Poll both include five schools on
this top-ten list in their lists of the ten best teams-St.
Joseph's, Stanford, Duke, Kentucky and Connecticut. Women's college
basketball Behind Tennessee and Connecticut, the most popular
women's teams are Duke (#3), Stanford (#4), Kentucky (#5), and
North Carolina (#6). Purdue, Texas, UCLA and Texas Tech also make
the top-ten list. Six colleges have top teams in both men's and
women's basketball More than half of the colleges on these lists
make both the men's and the women's top-ten listings-Duke, UCLA,
Kentucky, Stanford, North Carolina and Connecticut. TABLE 1 WHO
FOLLOWS PROFESSIONAL AND COLLEGE BASKETBALL? Q: "Do you follow
men's* college basketball, or not?" Q: "Do you follow women's
college basketball, or not?" Base: All adults Year Follow Men's
Follow Women's College Basketball College Basketball % % 2004 20 7
2003 21 5 1998 22 8 1997 22 N/A 1996 21 N/A 1995 24 N/A 1993 28 N/A
1992 26 N/A * Before 1998, the question was "Do you follow college
basketball, or not?" TABLE 2 FAVORITE MEN'S COLLEGE BASKETBALL
TEAM: RANK ORDER "Which is your favorite men's college basketball
team?" Base: Follow college basketball RANK: 1993 1995 1996 1997
1998 2003 2004 Duke 1 2 23 2 1 1 Kentucky 5 1 1 1 1 5 =2 North
Carolina (UNC) 2 3 7 2 3 7 =2 Indiana 3 4 =4 * 4 * 4 Arizona 6 6 *
7 * 6 5 St. Joseph's * * * * * * 6 UCLA * 5 * 5 5 4 =7 Stanford * *
* * * * =7 Connecticut * * * * =6 * =7 Notre Dame * * * * * * 10 *
Not in the top 10. Dropped out of the top ten this year: (Last
year's rankings) Michigan (#2), Illinois (#3), Kansas (#8),
Maryland (#9), and Michigan State (#10). TABLE 3 Favorite Women's
College Basketball Team "Which is your favorite women's college
basketball team?" Base: Follow college basketball 2003 2004
Tennessee 2 1 Connecticut 1 2 Duke 4 3 Stanford * 4 Kentucky * 5
North Carolina (UNC) * 6 Purdue =9 7 Texas 5 8 UCLA * =9 Texas Tech
* =9 * Not in the top 10. Dropped out of the top ten this year:
Michigan (was #3), Notre Dame (#6), Oklahoma (=#7), Iowa (=#7), and
Iowa State (=#9). Methodology The Harris Poll(R) was conducted
online within the United States between February16 and 20, 2004
among a nationwide cross section of 2,204 adults, of whom 480
follow college basketball. Figures for age, sex, race, education
and number of adults in the household were weighted where necessary
to bring them into line with their actual proportions in the
population. "Propensity score" weighting was also used to adjust
for respondents' propensity to be online. In theory, with
probability samples of this size, one could say with 95 percent
certainty that the results have a statistical precision of plus or
minus four percentage points of what they would be if the entire
adult population had been polled with complete accuracy.
Unfortunately, there are several other possible sources of error in
all polls or surveys that are probably more serious than
theoretical calculations of sampling error. They include refusals
to be interviewed (non-response), question wording and question
order, and weighting. It is impossible to quantify the errors that
may result from these factors. This online sample is not a
probability sample. These statements conform to the principles of
disclosure of the National Council on Public Polls. About Harris
Interactive(R) Harris Interactive
(http://www.harrisinteractive.com/) is a worldwide market research
and consulting firm best known for The Harris Poll(R), and for
pioneering the Internet method to conduct scientifically accurate
market research. Headquartered in Rochester, New York, U.S.A.,
Harris Interactive combines proprietary methodologies andtechnology
with expertise in predictive, custom and strategic research. The
Company conducts international research through wholly owned
subsidiaries-London-based HI Europe (http://www.hieurope.com/) and
Tokyo-based Harris Interactive Japan-as well as through the Harris
Interactive Global Network of local market- and opinion-research
firms, and various U.S. offices. EOE M/F/D/V To become a member of
the Harris Poll Online(SM) and be invited to participate in future
online surveys, visit http://www.harrispollonline.com/. Press
Contact: Nancy Wong Harris Interactive 585-214-7316 DATASOURCE:
Harris Interactive CONTACT: Nancy Wong of Harris Interactive,
+1-585-214-7316, Web site: http://www.harrisinteractive.com/
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