Thismoment Announces New User-Generated Content Engine for YouTube Brand Channels, and Global Support
March 15 2012 - 5:31PM
Marketwired
thismoment, a provider of social content management software for
brands, today announced that it surpassed 650,000 user generated
content (UGC) submissions through its flagship product, the
Distributed Engagement Channel (DEC).
The latest release of the DEC UGC contest engine allows brands
to collect video, photo, and text content from users directly
through YouTube, Facebook, and brand site pages, and offers full
moderation and workflow controls to manage submission data. At a
brand's discretion, the UGC contest engine also allows users to
authenticate with their social service of choice, including
YouTube, Google+, Facebook, Twitter, LinkedIn, Flickr, and
Instagram. The new turn-key system enables thismoment customers to
build and deploy creative and engaging UGC brand channels on
YouTube at a faster rate than ever before. Additionally, with
offices in all international YouTube markets, brands can enjoy
quick-to-deploy UGC engagement solutions that extend reach and
drive deep engagement globally and with full local language
support.
Since partnering with YouTube in 2010, thismoment has launched
over 100 YouTube brand channels for customers within all major
industry verticals, including more than 100 Fortune 500 brands.
Throughout this time, thismoment has powered some of the most
inventive uses of YouTube APIs in the deployment of engaging and
flexible brand experiences on YouTube.
Current thismoment customer brand deployments
with YouTube:
- 100+ deployments of YouTube brand channels; more than any other
company
- Most robust set of YouTube specific functionality including:
- Integration with existing YT playlists
- Dynamic syncing of YouTube playlists to the thismoment CMS
- Uploading of content to YouTube directly from thismoment
CMS
- Full suite of YouTube templates for brand customization
- Integration of multiple content types including videos and
photos from YouTube, Facebook, and Flickr into YouTube
channels
- Dozens of deployments into mobile brand channels (on
m.youtube.com)
- Numerous UGC contest executions including some exclusively
around photo and text assets (featuring non-video call to
action)
Quotes
Vince Broady, CEO and Founder,
thismoment
"Given our successful relationship with YouTube to-date, we are
pleased to broaden the reach and scope of our UGC contest engine.
We're seeing an increasing demand for user content enabled
engagement programs in all international regions that YouTube
supports. This is a clear indicator that YouTube is approaching
brand relationships more aggressively and openly than ever before
and underscores the value that custom YouTube channels provide to
brands."
Ankarino Lara, CPO and Founder,
thismoment
"We see this latest milestone as a tipping point given that our
customers are demanding more and deeper user generated content
programs in general and on YouTube brand channels, specifically.
Enabling our latest UGC engine release, Google and YouTube have
taken a huge and critical step towards addressing a brand's broader
social strategy, making it easier than ever for brands to maintain
a highly engaging and differentiated presence across many and
varied global distribution points. We're excited to offer full
international language support and to continue pushing the envelop
in allowing users to engage more easily than ever before on YouTube
brand channels."
About thismoment Thismoment is a pioneer
in the development of Social Content Management Software for
brands. Its Distributed Engagement Channel (DEC) is a real-time
platform for managing a brand's digital presence, including social
content, conversation and creative assets across earned, owned and
paid media channels on web, tablet, mobile, and digital outdoor
devices. Launched in March 2010, DEC is already used by more than
100 Fortune 500 brands. To learn more, please visit
thismoment.com.
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