DRMA Spotlights Thane International: The Reign of Thane
March 15 2012 - 11:00AM
Business Wire
Considering the average person travels almost 40 miles on a
normal day, while the typical driver spends 29 miles a day behind
the wheel, it’d take a decent amount of time to make it to, say,
100 different countries around the world.
That is, unless you have Thane Intl. Inc. on your side.
As one of the largest direct response companies in the world,
Thane boasts a unique business model that allows it to launch a
product in 100 countries around the world in less than 100 days.
With its expansive network of subsidiaries, strategic partners and
worldwide distributors, the Direct Response Marketing Alliance
(DRMA) member company offers inventors and marketers alike an
incomparable amount of know-how and connections to succeed in the
DR world.
“The direct response industry is evolving, and the space is
undergoing some very interesting changes,” says Amir Tukulj, CEO of
Thane Intl. “Traditional retail is converging with DR; DRTV is more
and more a way of supporting retail sales; and the cycles are
shortening. This is happening worldwide, not just in the U.S.,
which is why marketers need educated, experienced partners for
international business.”
The Direct Response Marketing Alliance (DRMA) Spotlight appears
monthly in Response Magazine. Read the complete DRMA Spotlight of
Thane International, written by Jackie Jones, here.