NASCAR and NHRA Las Vegas Springboard Kwan International's Cross Marketing Platform
March 15 2012 - 9:30AM
Marketwired
After a successful NASCAR promotion at the Las Vegas Motor
Speedway, Kwan International, a global marketing and media company
located at Speedway Commerce Center (Las Vegas Motor Speedway),
will once again stage a diverse promotion during the upcoming NHRA
weekend (Mar. 30-Apr. 1) in Las Vegas that will integrate
motorsports, boxing and poker. The company's unique process in
combining vastly different industries into one setting creates an
environment that delivers a positive brand association for their
partnered companies.
Providing a cross marketing platform for companies like
Swisstrax, Comp Cams, Barrett-Jackson, BedSlide, Las Vegas
Limousines, Plume Furniture, Speedway Commerce Center, Patriot
Exhibit Services, Poker Psyche, Iconify, Custom Hot Rod Interiors,
702 Graphics, DJ GC "The GoldenChild," Xtreme Metal Works and the
Mesquite Boxing Club, Kwan International's setting directly engages
guests through a showcase of live boxing, motorsports racing on
multiple screens, freeroll poker tournaments, a live DJ, food and
beverages.
Kwan International's premise is home to a boxing ring, a drag
boat, motocross bikes and poker tables -- all of the tangibles in
owner Christina Kwan's collection of diverse involvements. She is a
former U.S. National and World Amateur Boxing Champion. Her boxing
ring is a billboard graced with automotive companies while serving
as her training ground for her return to boxing. After a five year
absence, the accomplished businesswoman says, "I have unfinished
business in the ring."
Most who meet the 100-pound Kwan are intrigued by her boxing
background; yet another surprise is the Challenger Jet Boat sitting
adjacent to the ring. Kwan was integral in its restoration and
engine build from the ground up. She will be the driver. Capable of
1,300 horsepower with the addition of nitrous, its gel-coated Viper
red canvas is prime real estate. "Motorsports is a huge part of my
company. My experiences in working with the NHRA (Nitro Funny Car)
and SEMA organizations greatly enhance my relationships within the
automotive and racing industry," Kwan says. "I didn't build this
boat for recreation. I built it to win a national bracket
title."
Kwan International presents a unique platform of visibility for
companies. Integrating a number of companies from differing
industries is the epitome of cross marketing. Kwan says, "Race fans
are individuals with vast interests who happen to share at least
one common bond: motorsports. Yet, make no mistake that these very
individuals can also be fans of boxing, drag boat racing and poker.
This is why exposure outside of the box is effective."
Within the Kwan International setting there is a combination of
industries. Kwan brings a synergistic diversity to the market. She
sees her integral involvement in boxing, motorsports, poker and
entrepreneurship as a benefit. She concludes, "In summation, I only
do one thing, and that's to create a lasting imprint of a company's
brand in the minds of existing consumers and even more importantly,
to get consumers in other markets to know about a company when they
aren't even aware of their existence."
Springboarding off of two major race weekends, Kwan
International continues to provide the utmost visibility for its
partners through a most unique venue and the extensions of
Christina Kwan.
For the NHRA Las Vegas weekend, Kwan International opens its
doors to all companies, guests and media. Once again, motorsports,
poker, boxing, food and beverages will be integral in the
promotion. Freeroll poker tournament winners will receive NHRA race
entries as well as giveaways from partnered companies.
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Contact: Rick Eisler Global Associate Press
rick.eisler@globalassociatepress.com (917) 544-1162